Baltimore, Maryland, United States
AEC firms are under constant pressure to do more pursuits, respond faster, and keep pipelines moving. Over time, that pressure creates inefficient systems that impact performance. Proposal teams stay reactive. CRM data becomes unreliable. Marketing and business development operate separately instead of supporting the same growth strategy. Leadership sees busy teams, but not always better results. That’s where I come in. As a Fractional CMO for AEC firms, I help firms create structure around marketing operations, pursuit strategy, CRM management, positioning, and business development planning. After more than 25 years in the industry, including serving as a Vice President, I understand how AEC firms actually operate day to day. My work focuses on helping firms improve proposal processes, strengthen CRM adoption, align marketing and BD efforts, refine market positioning, and create better visibility into pipeline and pursuit performance. I also help firms evaluate and plan for expansion into new markets by identifying opportunities, refining positioning, and developing practical growth strategies. The goal is simple: build systems and strategies that support smarter growth, reduce friction internally, and help firms pursue the right opportunities more effectively. If your team feels constantly busy but growth still feels reactive, it may be time to rethink the systems behind the work.
MW Strategy Group helps AEC firms improve how marketing supports business development. We focus on building the systems behind proposals, CRM, and pursuit strategy—so teams can operate more efficiently and improve win rates. Services include: • Fractional CMO leadership and strategy • Marketing and BD process alignment • CRM (Unanet) structure and optimization • Proposal and qualifications system development • Capture planning and pursuit strategy • Marketing analytics and performance tracking We work with firms that are growing, evolving, or simply tired of reactive marketing.
Aided in event coordination Created menus for events Coordinated with event sites, vendors, clients Managed a 1500 bottle wine collection