Debi Phuah

Senior Legal Counsel

Selangor, Malaysia

About

I am a law graduate who has been called to the Bar. Left active legal practice behind in the early days of my career. Over the years I have been involved in legal advisory work in several different fields (ranging from the corporate sector to retail malls, to the F&B sector and now in FMCG). When I am not on the job I try to squeeze in as many things as possible into my spare time (24 hours is never enough!). A lover of food (I live to eat, not eat to live). A girl with a huge passion for fashion who is also a bibliophile. Caught the travel bug during my university days in the UK and have been wanderlusting ever since.

Experience

  • Legal Subject Matter Expert at LexisNexis Malaysia
    May 2025 - Present · 1 yr 3 mos

    As a Legal Subject Matter Expert, I play a significant role in the development of Artificial Intelligence (AI) tools for the legal market. I provide business insights and recommendations that are crucial for developing optimal features for AI tools. Part of the day to day includes : * Reviewing and assisting in the preparation of legal content, documents, and prompts. * Reviewing and assessing content and prompt output derived from content database, AI, and automation tools, and provide recommendations. * Providing annotation, evaluation, and feedback to data scientists, data engineers, and product managers.

  • Senior Legal Counsel at L'Oréal
    Jul 2025 - May 2026 · 11 mos

  • Senior Legal Counsel at Coca-Cola Bottlers (Malaysia) Sdn. Bhd.
    May 2023 - Feb 2025 · 1 yr 10 mos

  • Senior Legal Manager at Etika Group of Companies
    Aug 2021 - May 2023 · 1 yr 10 mos

  • Legal Manager at MRCB George Kent Sdn Bhd (MRCBGK)
    Oct 2020 - Aug 2021 · 11 mos