Menlo Park, California, United States
PagerDuty's mission is to revolutionize operations and build customer trust by anticipating the unexpected in an unpredictable world. *Highly motivated marketing and communications executive with extensive experience creating company narratives, defining company brands, and providing strategic counsel to Chief Executive Officers. *Strategic thinker and problem solver with vast experience across Marketing for numerous high-growth Silicon Valley software companies. *Passionate about being high-performing teams with a growth mindset to excel in fast-paced environments. *Proven results-oriented leader with strong verbal and written communication skills and the ability to work effectively in the dynamic software world while producing quality deliverables from practitioners through executives. Specialties: Marketing, brand, positioning & messaging, speech writing & executive communications, media relations, corporate & product PR, crisis communications, analyst relations, customer marketing, social media, lead generation, analytics, and campaign management.
Lead a global team across communications, brand, content, customer marketing, and social impact, shaping PagerDuty's narrative with customers, employees, and media as the company scales beyond $500M in revenue. - Developed and executed integrated global communications strategies across the U.S., U.K., Australia, Japan, Germany, securing 865 media stories (382 U.S.), including WSJ, CNBC, Bloomberg, Barron’s, and The Information. - Lead PagerDuty.org, expanding nonprofit impact and driving a 50% increase in nonprofit revenue over three years, while growing the customer base to more than 650 organizations and achieving a net promoter score of 80. - Produced and positioned the CEO's global thought leadership and mainstage keynote appearances, including AWS re:Invent, WSJ Live, Fortune Brainstorm AI, Fortune CEOi, Bloomberg New Voices, PagerDuty flagship events. - Advised the CEO and executive team on high-stakes communications and crisis responses, including global conflicts, cybersecurity incidents, platform outages, and return-to-office policy.
- Scaled the Corporate Marketing team to deliver the expanding story to Snowflake to fuel demand and sales, increase brand visibility, and deliver content and events needed for the world’s fastest growing enterprise software company. - Teamed closely with the C-level leaders to drive the Data Cloud narrative, educating the market on the consumption model, launch industry solutions resulting in increasing the company TAM to $248B. - Collaborated with C-level executives to expand company narrative globally via earnings, annual report, customer case studies to drive market cap to $118 B. - Delivered 250 pieces of lead generation content annual for the website, whitepapers, research, solutions/partner briefs and for the blog, which doubled traffic to the site in less then a year. - Teamed with GTM executives to produce and attend events to engage with top customers and prospects including hosting Snowflake Summit with nearly 9,000 in person attendees and 12,000+ online, a 500% increase from previous Summit. - Partnered with product leaders to launch Snowflake industry Data Clouds, including Healthcare, Financial Services, Retail, at major industry shows through media and industry analyst roundtables resulting in hundreds of media articles. - Launched Frank Slootman's best selling book, Amp It Up, through 15+ leading global podcasts, numerous media articles and tens of thousands of copies sold.
- I lead New Relic's team of Communications and Brand professionals globally. - I was responsible for Global Communications and Media Relations, Brand, Content, Company Narrative, Voice of the Customer, Analyst Relations, Executive Communications, Social Media, Crisis Communications, Storytelling and Research.
- I lead a team of ~100 global marketers who bring New Relic's mission to help our customers create more perfect software to life everyday. - We have a focus on purpose, storytelling and leveraging technology to solve the toughest observability challenges and to deliver a fantastic digital experience. - Our organization is made up of passionate Relics comprised of Field Marketers, Product and Solutions Marketing, SDRs and leaders in Demand Generation, Digital and Analytics, ABM, Brand, Communications, Events, Customer Marketing, Content and beyond.
- Leader for the Global Communications organization, which I doubled to nearly 30 seasoned professionals around the globe. The team had included: global PR, analyst relations, social media, thought leadership, customer advocacy, research, content creation, C-Suite programs, CIO events, measurement, agency management and operations. - Collaborated daily with executives, business units, IR team and beyond resulting in doubling ServiceNow's market cap from $16B to $32B in one year. - Selected as top 100 leader in the company. - Played a key role in growing the ServiceNow Knowledge18 annual conference from 15,000 to 18,000 attendees, including 181 media/analysts/financial analysts, 200 1:1s, 90+ pieces of coverage, 184 million social impressions. - Launched thought leadership website (https://www.servicenow.com/workflow) and delivered impactful global research around key persona points of view including CIOs, CISOs and CHROs.
- Responsible for the Informatica Global Communications, Employee Communications and Influencer Marketing team including: public relations, media relations, social media, social marketing, analyst relations, internal communications, executive communications and company positioning.
- Responsible for leading Global Communications efforts including: public relations, media relations, customer advocacy, analyst relations, employee communications and company positioning - Develop and execute on innovative communications strategies to position Informatica as an industry thought leader - Manage and grow internal and external corporate communications team to aggressively position Informatica as the premier data integration company - Manage global agencies to build industry-leading relationships with key industry analysts, media, bloggers and other influencers - Create Informatica’s corporate and executive positioning documents to help Informatica become a $1 billion company - Ensure all corporate communications efforts are consistent with the company’s imagine and branding as well as drive awareness and revenue - Represent the company as a spokesperson on a wide variety of topics