Singapore
Graduate from Singapore Management University (SMU) School of Business, majoring in Marketing. Co-founder of Calypsoul.Life, a brand created for those who enjoy using essential oils to aid in their daily ritual. A driven individual, I persevere even when the going gets tough. I believe that one needs to have the passion and love for whatever they do, and most importantly, have fun! You would find myself blending and testing recipes during my free time.
Founded in 2020, Calypsoul.Life offers hand-blended artisanal aromatherapy products that cater to those who love being part of a self-care ritual and enjoys little luxuries. We source our ingredients from around the world.
Handling our suite of toy brands for SG: Snuggle Bunnies by JAMIE KAY, Jabadabado, Ingenuity, Melissa&Doug - Cracked the algorithm: Organic reel hit 343k views with 3.14% engagement rate through viral unboxing videos - Achieved x10.1 ROAS on Jabadabado Meta ads, using different ad variants to reduce customer fatique - Pioneered Shopee Affiliate Marketing Strategy for Mothercare with influencer partnership - Developed content guidelines that drove 500% uplift in revenue from Shopee Affiliate Marketing in 3 months from launch - End-to-end launch execution: Coordinated influencer partnerships and created channel assets
I love to look at beautiful furniture, and it brings me joy when I spot a Castlery piece in someone’s home. Handled TikTok and Youtube accounts across all markets (US/AU/SG).