Singapore
• Successfully completed star-studded ICSA 2021 virtual event in Dec 2021. This is the first time ICSA has been held concurrently across two locations (Singapore and Taipei) and also the first time it has been presented in a virtual format. • 14 award-winning (Michelin star, 50 Best) chefs from Singapore and Taiwan, including 1* Candlenut, 1* Labyrinth, 1* Sommer, 1* Braci, 1* Esora, 2* logy, Asia's 50 Best Pastry Chef Janice Wong, World Baking Champion Wu Pao Chun, 1* Le Du, Asia's 50 Best Mume, participated in this event. • Project management/planning for ICSA 2023 physical event with >500pax (international). ------- • Provide consultation for, involved in the organization and planning of the Singapore edition of the International Chefs Summit Asia (ISCA) event in 2021, transporting the event from Taipei where it was currently based, to Singapore. • Curating bespoke luxury travel experiences in Singapore for ultra-high net worth clientele from Asia.
• Provided social media marketing consultancy, with the core objective of expanding reach to audiences in the Greater China i.e. creating overall social media strategy including identifying/managing top chinese social media platforms to use/advertise on, creation and translation of content for Chinese market, liason with Chinese KOLs to generate buzz etc. APC Productions is focused on the organization of the regional pastry competition Asian Pastry Cup held in Singapore, with the sponsorship and backing of international industry players such as Valrhona and is endorsed by globally-renowned pastry chef Pierre Herme as well as multiple MOF chefs such as Yann Brys, Nicolas Boussin.
• Managed SGD 10Million STB Kickstart Fund (for businesses) - Oversaw all administrative processes (i.e. secured budget, structuring of Fund, saw successful rollout and marketing of Fund, increasing takeup rate YOY, application process etc) around the Fund’s intent to catalyse and support execution of innovative events/concepts in Singapore. More than 200 proposals were received and processed. • Led Turnkey Project Management/Execution of large-scale dining showcases Singapore:Inside-Out and World Restaurant Awards - Successful conceptualization, marketing and execution of dining showcases in Beijing, London, Sydney, Paris and Singapore. - Account Management and Profiling of industry stakeholders (chefs/hawkers, restaurant groups, local F&B associations etc). Successful engagement and inked partnerships with at least 100 stakeholders,including globally-renowned group IMG for showcases. • Structured overseas development programs for industry - Value-added to local F&B players by structuring world-class development programs to build capabilities of local talents e.g. chefs, restaurant managers, culinary students etc. At least 150 individuals benefitted from programs. • Dempsey Precinct Management (Cross-agency) - Partook in assessment of tenant mix of dining and retail concepts to be anchored in Dempsey Hill - Led discussions with COMO Group to enable their expansion in Dempsey to now include Dover Street Market Singapore, Culina Market, Jean-George’s Dempsey Cookhouse and Bar, Club21 Kids, Maggie & Rose Clubhouse etc. • Secured World-class Dining Events - Identified growth opportunities for Singapore’s portfolio of events, pitched and successfully brought in best-in-class events to Singapore for the first time, e.g. The World’s 50 Best Awards events, International Chefs Summit Asia, Bocuse d’Or Asia Competition amongst others. • Assisted in the anchoring of international brand flagship stores in Singapore - Louis Vuitton @ Marina Bay - Apple @ Orchard Road
• Consultant to Singapore Police Force’s Unlicensed Moneylending & Crime Prevention Campaigns – Provided consultancy on research design and evaluation of campaign effectiveness, including the efficacy of installing cameras on police officers and in housing estates islandwide. • Crime Trends Forecasting Model - Worked with experienced Australian consultant Mr John Walker (https://globalinitiative.net/profile/john-walker/) on a predictive data model tailored for Singapore. The model is able to forecast trends in crime as well as the future demand for criminal justice system resources i.e. manpower including police officers, prison staff, court staff. • Design & Analysis of Nation-wide Safety & Security Survey (bi-ennial) - Research design and in-house analytics for an opinion survey measuring the public’s perception of the level of safety in Singapore and trust in law enforcement. • Project Management of Home Team Festival Exhibition - Core planning team; Content and Logistics planning, Conference, Event & Exhibition management with PICO and Suntec Singapore; Co-ordination with 9 Home Team agencies, partners and volunteers, involving at least 1000 people. The exhibition attracted over 100,000 people on average over 6 days.