Charlotte Metro
I am a passionate global business innovation leader and brand architect with expertise in building complex consumer brands, driving profitable and sustainable growth. I have a successful track record of establishing product portfolios while achieving long-term business objectives through strategic vision and innovation. I serve as a go-to advisor to boards and C-suite teams on holistic marketing, digital and product development strategies, and ESG and brand reputation transformations. As a member of the executive governance team, I am trusted to lead organizations through significant market and company shifts creating a shared vision for improved business performance. Recognized for identifying, developing, and retaining top talent, I am an authentic, open communicator who develops marketing organizations and builds high-performing teams. A Global Business Partner, I align marketing and business objectives with a digital-first approach and leverage data and analytics to deliver engaging customer experiences through omni-channel strategies. I have expertise in building new brand identities, recently launching a $20 billion corporate brand. Well versed in ESG reporting, I ensure the brand reputation as one of the key factors that inform perceptions of investors and other stakeholders.
Key advisory leader in developing and launching sustained growth plans for a new division aimed at disrupting the industry. Provide strategic guidance and support for the base contact lens business.
Led the corporate brand launch for the $20 billion combined organization, creating a unique healthcare company positioned to bring quality medicines to patients when and where they need them. Successfully drove Mylan brand architecture with consistent corporate branding and guidelines. Led 600-person B2B- and B2C-centric team and a budget up to $200 million. Directed integrated marketing and digital strategy.
Drove new business results through strategic thought leadership, five-year portfolio plan development, global new product launches, and global consumer/practitioner positioning and campaign development. P&L responsibility.
Oversaw integrated marketing strategic plan, development, and execution. Managed a broad-spectrum including brand management, customer marketing, and market research. Managed P&L responsibility for $350 million revenue businesses.
Managed brand group for Lens and Lens Care. Integrated U.S. and Canadian marketing teams, standardizing a North America marketing approach for Ciba Vision.