Dallas-Fort Worth Metroplex
I previously worked as the analytics industry lead for our Insurance and Healthcare practice at Acxiom. I was responsible for ensuring that analytic consulting and delivery maps to client expectations with an unrelenting focus on the value of the work to the enterprise. Advanced Analytics capabilities at Acxiom include but are not limited to digital transformation (consulting and implementation services associated with marketing and advertising technology), business intelligence and dashboards, and 1st party algorithmic approaches to data science to help drive marketing efforts across the enterprise, with a focus on ROMI. Necessarily, our practice and work requires a high degree of understanding of data - what's available, how to synthesize, privacy and ethical concerns, and application that enables activation of the analytics. I am currently consulting on attribution and analytic roadmapping for MAKE Technologies, founded by former Merkle employees.
As the data science lead of Data & AI Readiness at Gabriel Sales, I'm responsible for helping B2B companies in the Salesforce ecosystem determine whether their data is ready to drive results today and power AI and Agentforce at scale tomorrow. From synthesis and assessment of existing CRM and marketing automation data assets through governance strategy, and AI activation sequencing, my approach is designed to deliver a quantitatively grounded readiness picture. Our findings are always prioritized by ROI and tied the AI outcomes clients want to enable. My approach focuses on building the foundation for consistent improvement as data and AI maturity grows. I have broad experience in multiple B2B verticals that also includes the regulated industries of insurance, financial services, and healthcare.
As Vice President in the Mar Sci group at RAPP, I'm responsible for supporting our clients with audience and media strategy leveraging analytics and algorithms based on 1P and 3P data to drive measurable results. From synthesis and review of existing data assets to analytic approach to Cx to deployment and activation followed by measurement, my approach is designed to drive success in partnership with our clients that is quantitatively defensible with a focus on consistent improvement through detailed attribution. My specialty is the regulated industries - insurance and financial services - but have a broad swath of experience across other verticals.
Worked as an analytics consultant with the leadership team at MAKE Technologies, a company that is dedicated to accelerating the time-to-value for enterprises looking to normalize their data structures. As a consequence, MAKE Technologies enables companies to democratize their data and get more value - specifically in the form of advanced analytics and insights - out of 1P data in weeks not months. As an analytic consultant, I work with companies to realize the analytic value associated with this transition to align acquisition and retention strategies driven by algorithms and insights for enterprises.
Was responsible for connecting value to analytic services mostly for insurance and healthcare clients. I am an analytic consultant but one that is grounded in data and analytic insights. I represented analytics and data but with an eye toward seamless integration with our current enterprise product offerings at Acxiom, as well as platform partnerships like Adobe and Salesforce. I focus on how analytics can drive measurable optimization into marketing efforts, primarily through algorithmic approaches to digital execution. Transformation strategies include a focus on generative AI as it relates to navigating data and ML libraries for algorithmic optimization of marketing.
Was responsible for client services at Wunderman Thompson Data, with a focus on the analytic consulting associated with our Advanced Analytics practice. Our group served as the client leads for large retainer clients, with my focus in the insurance and healthcare (wellness and insurance) space. Additionally, in 2022 I served as the Global Analytics Client Lead for OpenX (Wunderman's agency focused on Coca-Cola).
My role at Wunderman was to formally lead our Analytic Client Advisory group, responsible for all major external client-facing engagements and driving both strategic discussions on behalf of our client partners and ensuring that Wunderman Thompson Data's analytic expertise is efficiently mapped onto their enterprise needs.
Working primarily within the insurance (life, health care) space, I am responsible for analytic-based strategy with a continued focus on the integration of digital and offline data to support truly optimized omnichannel strategy. What this specifically means is driving predictive analytics into acquisition and retention marketing strategies to support ROI, with return defined by efficiency plays like lower cost pers or focusing marketing budget on enhanced value prospects and customers. Measurement of marketing investment return and attribution also remain cornerstones.