London, England, United Kingdom
I build growth through ecosystems, where marketing, alliances and platform strategy come together to create measurable commercial impact. With over 15 years leading senior sales and marketing functions across Europe and Asia, I have seen first-hand that modern growth does not come from isolated campaigns or transactional partnerships. It comes from intentional alliances, aligned go-to-market motions and experience-led thinking that turns strategy into momentum. I specialise in designing and activating partner ecosystems that drive pipeline, accelerate co-sell and help organisations move faster with confidence, particularly in complex B2B and enterprise environments. My background spans CMO-level leadership, global GTM strategy, alliance development and building high-performing teams across marketing, sales and delivery. Today, my focus is on helping organisations: -Turn alliances into a repeatable revenue engine -Align marketing, sales and partners around clear outcomes -Translate platform innovation, including AI, data and commerce, into tangible business value -Build trust and differentiation through experience, not noise I believe the future of marketing leadership is not about volume. It is about clarity, connection and orchestration across ecosystems. If you are building a partner motion, rethinking your GTM strategy or exploring how alliances can unlock growth, let’s connect.
Alliance and Go-to-Market Head for UKI Business at OSF Digital (Salesforce Partner) As the Alliance and Go-to-Market Head for UKI Business at OSF Digital, I provide strategic leadership in managing the Salesforce partnership, drive the UKI Salesforce strategy, foster partner engagement, and oversee budgeting and reporting for revenue growth and business success. Salesforce Partnership Management and Growth: Taking ownership of the Salesforce partnership, I strategically manage relationships with Salesforce executives and stakeholders, focusing on driving revenue growth and fostering collaboration. Joint Go-to-Market Strategy and Marketing Execution: Create a joint go-to-market strategy by industry, developing targeted marketing activities to support the strategy and drive partner engagement and growth. Pipeline and Revenue Growth: Drive the creation of a robust pipeline and revenue growth by identifying and capitalising on new business opportunities within the Salesforce ecosystem and through partner collaboration. Reporting and Budget Management: Ensure effective reporting and financial management by overseeing budgets, managing MDF/coop funds, and conducting regular reporting activities aligned with partnership objectives and business goals.
B2B Marketing - Salesforce Ecosystem Drove lead acquisition and conversion rates by developing and executing data-driven B2B marketing strategies that precisely targeted key prospects. Generated high-quality leads and fueled revenue growth through the implementation of innovative demand generation and account-based marketing initiatives. Maximised conversion and revenue optimisation by leveraging advanced marketing automation tools and analytics to optimise lead nurturing, pipeline management, and customer journey. Company Rebranding: Led successful rebranding initiatives to revitalize company identity and position for long-term success. Developed a strategic vision aligned with market trends and competition for impactful brand transformations. Drove brand loyalty, customer engagement, and ROI through compelling rebranding campaigns. Internal Creative Agency: Established and led an internal creative team functioning like an agency for cost reduction and streamlined processes. Built a diverse and agile team of designers, copywriters, and content creators to ensure high-quality collateral and campaigns. Fostered a culture of innovation, creativity, and timely delivery while maintaining brand consistency. Team Leadership & Collaboration: Successfully led cross-functional teams to achieve exceptional results in fast-paced, collaborative environments. Fostered open communication, mentorship, and empowerment to motivate teams to reach their highest potential. Built strong relationships with executives, stakeholders, and partners to ensure alignment and drive business growth.