Santa Barbara, California, United States
I'm the CEO of Instill Labs Inc (instill.ai), the company building the World's First Culture Operating System™. An AI-native platform that helps organizations and teams see, measure and improve culture every day and in real time at the behavioral level... in the flow of work. With over 25 years of experience leading global organizations, I am passionate about creating and sustaining purpose-driven and high performance cutlures that empower their employees, communites and customers to grow, thrive, and make a positive impact in the world. If you want to learn more about how to drive extraordinary experiences and culture, be sure to check out Employee Experience Design: How to Co-create Work Where People and Organizations Thrive - an Amazon #1 best seller book, which I co-authored with Samantha Gadd and Mark Levy.
Instill is a venture-backed company using AI to measure organizational culture and provide daily, actionable guidance to shape it for scalable business and human impact. Instill automatically captures and analyzes team meetings to surface hidden dynamics, spark engagement, and quantify culture in real time... no surveys, no spreadsheets, no lagging indicators. As CEO, I have the privilege of leading an exceptional team with deep expertise in behavioral science, performance research, and applied AI. Together, we are building a Culture Operating System that gives leaders a real-time understanding of the human factors driving performance, alignment, innovation, and adaptability. Instill goes beyond dashboards and engagement scores by connecting values, behaviors, and work signals into clear, evidence-based insights leaders can actually act on. Instill turns culture into an operating signal - measured continuously and managed with the same rigor as financial or product performance. THE RESULT: Culture moves from opinion to opportunity. Instill’s AI culture agents operate as dynamic partners to executive teams, powering timely interventions that scale culture and business decisions with precision, helping companies stay mission-aligned and execution-driven as they grow. For people, Instill is a practical, research-driven, in-the-flow-of-work growth lever; helping teams continuously improve how they work, do the best work of their lives, and build better lives because of it.
Co-author Best-Selling Book “Employee Experience Design: How to Co-create Work Where People and Organizations Thrive”.
As an Advisor, I provide direction and guidance for this Strategic AI Program offered by the University of San Francisco School of Management. It is designed and curated by a select group of industry experts for digital professionals in how to use AI frameworks and to learn best practices by top AI driven companies. Graduate students attending this course are immersed in practical projects and real work challenges by applying principles and techniques to drive AI impact and value.
Provide strategic and governance counsel for the The Allen Institute which researches the brain, our cells, the immune system – life itself – to expand our understanding of health, and to unlock new treatments and cures. https://alleninstitute.org/