Chippenham, England, United Kingdom
Senior TikTok Shop Account Manager and Creative Project Manager with a proven track record of driving £3M+ GMV through TikTok Shop optimisation, live commerce, and creator-led sales strategies. Experienced in managing multiple seller accounts end-to-end, including listings, promotions, live shopping, compliance, order operations, and performance optimisation. Brings over 8 years of project and operations leadership across digital commerce, content production, Defence engineering, and business ownership. Known for delivering at scale - executing 12,000+ short form video campaigns generating 34M+ engagement, while also leading high-pressure operational teams maintaining 90%+ availability in regulated environments. Highly skilled in stakeholder management, KPI tracking, analytics driven optimisation, and cross functional delivery. Thrives in fast paced, high growth environments where commercial performance, structure, and creative execution must align.
• Managed multiple TikTok Shop seller accounts using Seller Centre, overseeing day-to-day operations and performance optimisation • Oversaw product listings, pricing, promotions, and compliance, ensuring accuracy, visibility, and adherence to TikTok Shop policies • Planned and supported TikTok Live shopping sessions to maximise conversion, engagement, and real-time sales performance • Monitored account health, policy adherence, and key performance metrics to proactively identify risks and growth opportunities • Managed order flows, returns, refunds, and customer communications to maintain smooth operations and positive customer experience • Onboarded sellers, creators, and affiliates onto TikTok Shop, providing guidance on setup, best practices, and optimisation • Acted as senior escalation point for account issues, disputes, and performance reviews with sellers and internal teams • Produced performance insights and actionable recommendations to drive growth across listings, lives, and affiliate activity • Drove £3M+ TikTok Shop GMV across managed accounts through strategic optimisation and live commerce execution • Improved conversion rates and AOV through continuous listing optimisation and live shopping strategy refinement • Maintained strong account health with minimal policy violations through proactive monitoring and compliance management
• Planned, executed, and delivered over 7000 short-form video campaigns for brands in the food, lifestyle, tech, fitness and health sectors, ensuring alignment with brand guidelines and key KPIs. • Acted as both strategist and content producer - managing creative concepts, scripting, filming, editing, and post-production within tight deadlines. • Collaborated with marketing teams and brand reps to scope deliverables, define content objectives, and set timelines across influencer/affiliate campaigns. • Tracked campaign performance using TikTok analytics and affiliate platform data to optimize content strategy and improve engagement and conversions • Proven history in identification and delivery of client requirements, and ability to scope wider business opportunities. • Maintained a 100% on-time delivery record and consistently met or exceeded campaign performance goals with an engagement rate of over 35 million within the last year. • Managed stakeholder communication across multiple campaigns simultaneously, delivering regular updates, insights, and reporting.
• Responsible for the high demand work output for a diverse team of 18 mechanical engineers. Ensured the fleet of 60+ Land Rover and 30+ MAN Support Vehicles were operational, legally roadworthy, and available to the end users at short notice. Maintained 90% fleet availability through robust inspection, repair and reporting procedures, excelling above and beyond the minimum requirement of 80% fleet availability. • Collated analytical data for work done and work outstanding to report against KPIs on weekly stakeholder production meetings with the senior engineer and senior end user to analyse performance, resulting in action plans and tasks to improve work output. • Responsible for ensuring the mechanical engineers were Suitably Qualified Experienced Personnel (SQEP) to carry out the mandated daily before and after use inspections on Lifting and Recovery Equipment (LRE) and adhering to inspection standards and regulations. (LOLER, PUWER. Recorded, documented, and logged all relevant information onto JAMES (Joint Asset Management and Engineering Solutions). • Coached and mentored stakeholders by creating bespoke training programmes to NVQ Engineering level standards. Delivering fundamental training abiding by regulations whilst then assessing all stakeholders under test procedures, whilst carrying out practical engineering modules. • Ensuring stakeholders were suitably qualified to carry out maintenance tasks holding competency to sign off relevant tasks within the organisation, in turn increasing occupational maintenance output with additional qualified technicians. • Delivering weekly engineering fault trends in department production meeting, to mitigate similar faults reoccurring, thus improving vehicle serviceability by 15% over the first quarter.
• Presented a 1* MOD Commendation, awarded for recognition of the meritorious service rendered to the Armed Forces whilst in this role at the United Kingdom’s largest electronic and mechanical trade training teaching establishment. • Responsible for welfare, and wellbeing of 80+ distinct direct reports. Ensuring all stakeholders attend appointments and specific trade training courses. • Liaised weekly via telephone or email to 14+ stakeholders under the age of 18’s guardian to update them on course progression, wellbeing and overall performance whilst being away from the family home. • Bi-weekly 1 to 1 interviews with vulnerable stakeholders (under 18) to go over course progression, medical issues, welfare issues and any issues they felt needed to be addressed. • Instructed, coached, and mentored trade specific engineering and military personnel development lessons. Ensuring all engineering lesson plans were to NVQ standards and military lessons adhering to the Army leadership code. • Successfully implemented the senior managers guide on how to be an effective leader as a Section Commander. Identifying all roles, risks and delivering to stakeholders on time. This guide is now the best practice for how to perform the duties at the UK’s best trade training establishment within a specific role. • Project Managed multiple successful Charity events, raising just short of £9000. Successfully coordinated various strenuous physical activities, inspirationally motivating numerous internal and external stakeholders to be included to support in raising money for a noble cause. Creating a business case, allocation of resources needed and liaising with internal and external stakeholders on a frequent basis to deliver each project on time with minimal cost and risk. • Updated two database systems daily, TAFMIS (Training Administration and Financial Management Information System) and Microsoft Power BI.
• Managed the forecasting and execution of maintenance and repair of a complex fleet of over 75 vehicles. • Mentored, coached and administered a team of 12 employees, ensuring maximum output for the company. Operationally led the team to multiple destinations around the world, sometimes in difficult environments. • Forecasted and structured the inspections and maintenance of all vehicle platforms ensuring deadlines have been met and complying with civilian and military law. • Ensured all equipment was inspected with thorough attention to detail and completed to the highest standard, helping to prolong the life and serviceability of the equipment. • Planned all transport tasks effectively and proactively to maximise productivity and to minimise running costs for the organisation.