Dean Cheesley

CEO & Founder - eGolf Megastore

United Arab Emirates

About

Experience

  • CEO & Founder - eGolf Megastore at eGolf Megastore
    Aug 2011 - Present · 14 yrs 11 mos

    eGolf Megstore is the Middle East’s largest and most trusted golf distributor and retailer in the Middle East. We currently employ over 140 associates across our distribution division and 14 retail locations. In our wholesale division, we are the sole and exclusive distributor across the Gulf Cooperation Countries for 41 brands including Vessel, TaylorMade, J.Lindeberg, Peter Millar, G/FORE, Greyson, L.A.B Golf, US Kids Golf, PXG, Cobra, Bettinardi, Puma Golf, Srixon, Cleveland, XXIO, HONMA, Miura, AutoFlex, Jack Nicklaus, PGA Tour, Galvin Green, Lyle & Scott, Arccos, Pride Sports, Bag Boy, Daphne’s and more. I initially founded the business when I established eGolfMegastore.ae online in 2011 with a team who were dedicated to becoming the leading online retail destination for golfers in the region. By September 2015, we opened our first retail store, today a 19,400 sqft multi level retail and wholesale showroom facility, the largest in the Middle East. In October 2016, we opened our second eGolf Megastore at Al Wasl Sports Club, Dubai. In March 2018, we expanded further and opened our third megastore in the UAE in Abu Dhabi. In 2019, we opened our Master Fitting Studio at the Track Meydan. In 2020, we expanded to our first international location, Al Mouj Golf, home of the Asian Tour’s Oman Open. In 2021, we opened our flagship store at Dubai Mall and followed that up in October 2022 with our newest concept at the Dubai Hills Mall. In 2023, the company expanded to Bahrain at the Royal Golf Club and Ghala & Ras Al Hamra golf courses in Oman and Al Hamra Golf Club in 2024 and The Els Club Dubai in 2025. I am deeply passionate about the game of golf and am extremely fortunate to be able to combine my love of the game with my keen interest in entrepreneurship. I believe very strongly in the importance of supporting individuals and start up businesses through their early stage set up and I enjoy working with like minded entrepreneurs across the Middle East.

  • DLA Piper (Dubai, United Arab Emirates)
    • Consultant
      May 2014 - Dec 2015 · 1 yr 8 mos

      I commenced an exclusive consultancy appointment with DLA Piper Middle East after 6 years as a Senior Legal Consultant with the firm. I provided consultancy services to the firm with respect real estate matters including structuring of real estate projects, real estate finance, hotel and mixed use projects, large scale leasing projects, real estate joint ventures and strata law advice and structuring.

    • Senior Legal Consultant - Real Estate
      May 2008 - Apr 2014 · 6 yrs

      DLA Piper is the world’s largest law firm with over 4,200 attorneys in 76 countries. Our offices in the Middle East span across Dubai, Abu Dhabi, Qatar, Oman, Kuwait and Saudi. I am privileged to be part of one the strongest real estate practices in the region, with a team of highly experienced and specialist real estate lawyers including Tom O’Grady, Duncan Pickering, Helen Hangari and Keri Watkins. Our clients include the many of the leading developers, financiers, retailers and hotel operators in the UAE and the wider GCC. I joined DLA Piper in 2008, having almost spent six years as a real estate associate with Minter Ellison, one of Australia’s leading law firms. My practice focuses on the structuring through to delivery phase of residential, commercial and retail projects. I have a keen interest and specialize in Strata Law structuring and compliance. Along with my DLA Piper colleagues, we have a common interest in further developing and strengthening of real estate laws in the UAE and wider GCC.

  • Senior Associate at Minter Ellison
    Jan 2003 - May 2008 · 5 yrs 5 mos

    Whilst at Minter Ellison I advised on a broad range of real estate matters including structuring of real estate projects, real estate finance, hotel and mixed use projects, large scale leasing projects, real estate joint ventures and strata law advice and structuring. My clients included developers, financiers, retailers, high net worth individuals, consultants and real estate investment funds.