Missoula, Montana, United States
Senior Global Experiential Marketing Leader | Transforming Corporate Events into Data-Driven Growth Engines I am a builder of modern, high-impact experiential marketing programs that sit at the intersection of brand strategy, customer journey design, and data intelligence. My core philosophy is that experiential marketing should never rely on hunches. I champion leveraging data to capture behavioral patterns that shape product positioning, reframe our competitive edge, and fuel global demand generation. Beyond my current role at Zendesk, I serve on the Advisory Committee for the Event Leaders Exchange (ELX), collaborating with global corporate event leaders to push the boundaries of what experiential marketing can achieve at scale.
- Architect and oversee the end-to-end strategy, budget, and execution of Zendesk’s global experiential marketing portfolio, including flagship events (e.g., Zendesk Relate), regional roadshows, third-party events, digital experiences, and executive programs. - Leverage data insights across our in-person and digital experiences to map and guide attendee behavior. By shifting focus from basic post-event surveys to real-time engagement data, we actively shape the customer journey, optimize content relevance, and provide demand gen and leadership teams with actionable insights that prove business impact. - Partner closely with Global Demand Gen, Product Marketing, and Sales leadership to ensure our experiential strategy isn't operating in a vacuum but rather acting as a high-velocity engine for pipeline acceleration and brand equity. - Scaled Centers of Excellence playbooks and best practices for global event delivery to guarantee uncompromising quality, brand alignment, and operational consistency that aligns with Zendesk’s premium experiential standards. - Lead and mentor a high-performing, agile team of experiential marketers and event producers, establishing scalable global playbooks and fostering a culture that balances creativity, innovation, and operational discipline.
ELX is an invitation-only community for Global Heads of Events from the world's largest corporations. - Serve alongside a curated group of senior level event and experiential leaders from global brands to share best practices, benchmark operational frameworks, and drive innovation within the corporate events industry. - Contribute to industry-wide insights regarding event technology, vendor curation, data intelligence, and the evolving landscape of B2B attendee engagement.
Led the global event strategy and operations of TransUnion’s events, implemented new event strategies and organizational redesign, and streamlined event management operations. - Led a global team of event marketers who planned and executed TransUnion’s 250+ customer events, tradeshows, executive leadership, domestic and international sales kick-offs, and employee incentive events. - Drove growth in event team resources in the U.S. and Canada, and expanded resources in cost effective labor markets. - Evaluated event support model and onboarded new suppliers to increase quality and capabilities of events. - Collaborated with internal partners to overhaul and simplify event management processes across legal, finance, procurement, risk, and compliance. - Partnered with brand to standardize event creative assets globally, driving consistency in design and messaging. - Built and managed multi-million-dollar budgets across event portfolio. - Partnered with digital teams to streamline event data collection and reporting to enable effective evaluation of event ROI.
Led T-Mobile’s U.S. event strategy and operations across a diverse, multi-million-dollar portfolio spanning B2B, B2C, media activations, product launches, sales readiness, and internal employee programs. - Directed the design and execution of high-profile consumer stunts, product launches, and brand experiences that consistently exceeded lead generation and earned media targets while driving breakthrough social buzz. - Tripled the scope and headcount of the event marketing team to support expanding corporate investment. Successfully navigated the high-stakes Sprint merger, integrating team members and unifying operational cultures seamlessly. - Formulated and pitched comprehensive event strategies to C-level leadership, while sourcing and managing tier-one creative, production, and logistics agency partners. - Pivoted the enterprise to virtual event frameworks during the pandemic, authored T-Mobile’s corporate health/safety protocols, and championed the development of the organization's event sustainability policy.
Served as the end-to-end Business Owner for Microsoft Inspire and directed the experiential marketing discipline for Microsoft’s global partner-facing event portfolio. - Led the comprehensive strategy, brand management, digital demand generation, and execution for Microsoft Inspire, ensuring all content architectures and experiences aligned precisely with core corporate business priorities. - Orchestrated the Partner Advisory Council (PAC) program, directing high-touch, biannual strategic events for 200+ of Microsoft's top global C-level partners to capture feedback on product and field roadmaps. - Managed a complex ecosystem of $200+ external suppliers and agencies (covering logistics, creative, registration, and sales) alongside the execution of the Microsoft Partner of the Year Awards program. - Maintained full accountability for a multi-million-dollar event budget, consistently meeting revenue and expense targets while aligning key stakeholders across executive, corporate, and field teams.