Dallas, Texas, United States
Product + Revenue + Finance = Profitable Product-led Growth Currently rethinking marketing & payments with AI at the core. Have thoughts? Please reach out! I have 15+ years of experience as a product innovator focused on revenue generation with strong finance acumen. I specialize in creating new products, enhancing existing offerings & processes, and monetizing everything in between. My career has been defined by global revenue growth, leadership, strategic foresight, and a commitment to data-driven decisions. I invest in customer-centric strategies, global expansion, and leveraging the latest technologies. My P&L experience spans SaaS products from inception to $2B ARR and 30M+ subscribers. My priorities are experience-centric: 1. PX - People Experience - Putting people first is non-negotiable 2. LX - Learning Experience - I believe in constant learning: I approach challenges with minimal ego & a growth mindset 3. CX - Customer Experience - I strive for an effortless & engaging CX; satisfied and engaged customers simplify everything else 4. BX - Business Experience (aka Results) - I focus on measuring outcomes & revenue impacts through a data-driven lens Unique expertise includes: • B2B & B2C Pricing & Segmentation: I use differentiated pricing strategies across market segments using pricing strategies, models, pricing performance analysis • International People Leadership: I have led diverse teams across cultures & excel in international business settings. Direct reports in 6 countries and customers in 30+ countries • Global Recurring Payments: global strategy & operations for payment processing for up to $2B ARR Other achievements: • Improved billing strategies & data-driven segmentation, reducing churn by 12+% and securing additional $100M+ ARR • Boosted ARR by $75M+ through price changes • Established a CDP & ML platform, facilitating creation & use of machine learning models • Led design, development & launch of two B2B SaaS products, in commercial aviation and cybersecurity, and two B2C mobile apps • Developed & implemented strategies to mitigate payments fraud, eliminating $1.5M+ in annual penalties • Created & marketed a website to help 100K+ visitors find COVID vaccine appointments across the US. Press coverage in WSJ, NPR & local newspapers Curiosity fuels my passions for travel, commercial aviation, and diabetes healthcare. As an Eagle Scout and a dual US-German citizen, I bring a unique global perspective.
Helped hundreds of thousands of Americans find COVID-19 vaccination appointments at pharmacies nationwide. - Founded USA's 2nd most visited COVID-19 vaccination appointment finder - Led creation of the National Covid Collective, a coalition of top three nationwide appointment finders to share data and improve coverage
- Launched Armor Anywhere, Armor’s second product; exceeded beta targets - Doubled Armor Anywhere revenue by implementing new pricing strategy - Increased IaaS marketplace profit by 20% by renegotiating partner agreements