Sant Cugat del Vallès, Catalonia, Spain
Since 2018, I have been the key driver and global lead for the launch, positioning, and exponential growth of TEXFEL® (Acoustic & Decorative solutions for architecture, and interior design). Reporting directly to General Management, I have led the end-to-end strategy that transformed this business line into an international benchmark, consolidating a current turnover of €4.5 million with robust, sustained growth, particularly within the European market (70%). I am a Sales and Business Development professional with over 20 years of international experience spanning industrial SMEs (acoustic, furniture, and technical sectors) and tech start-ups (SaaS & mobile platforms). My geographical expertise includes managing sales across the USA, LATAM, China, Europe, and Sub-Saharan Africa, with temporary relocations in Brazil, France, the USA, and Sweden. I excel at bridging global business strategy with the architecture, design, and industrial ecosystems. My current approach combines deep competitor analysis with mastery of the industry's most cutting-edge digital platforms (such as Material Bank and Archiproducts), achieving highly efficient omnichannel specification. Core Expertise & Value Added: High-Impact Specification & Contract Channel: Ensuring materials are specified from the early stages of projects by architecture firms, interior designers, construction companies, and project managers. Global Sales & Network Development: Building from scratch and managing direct clients, distributors, and independent sales agent networks worldwide. Strategic & Versatile Background: Proven track record in international expansion across diverse industries including Architecture & Design, Contract, Industrial Tech, Filtration, Digital Printing, and Consumer Goods. Tech-Savvy & Operations: Proficient in CRM and sales platforms (including Salesforce.com & Dynamics 365) and acting as a strategic liaison with R&D, production, and logistics to adapt products to international market regulations. Multilingual, highly organized, and adaptable, I thrive in high-stakes negotiations and driving complex B2B projects to final closure. Let's connect!
Sales & Product Manager – TEXFEL®️ Acoustic & Design PET Felt 2018 – Present Leading the commercial strategy, business development and product management of TEXFEL®️,a range of decorative acoustic wall coverings and modular acoustic ceiling and wall solutions made from PET felt for the Contract, Architecture & Design (A&D), Interior Design and Construction sectors. Reporting directly to General Management, I have driven the international growth of the business, expanding distribution across key markets and increasing annual turnover. Key responsibilities: * Define and execute international sales and market expansion strategies. * Develop key accounts, distributors and specification networks across Europe. * Drive specification sales with architects, interior designers and acoustic consultants. * Manage bespoke Contract projects, from technical proposals to commercial negotiations. * Collaborate with R&D, design, production and marketing to deliver innovative, market-driven solutions. * Represent the company at major international trade fairs and industry events. Business Unit Manager – Specialties & Industrial Solutions FYTISA | 2014 – 2018 Launched and managed new business lines across multiple industries, with a focus on specialty nonwovens for technical and creative applications. Key Responsibilities & Achievements: Generated new business opportunities and strategic leads in sectors including Beauty, Footwear & Leather Goods, Apparel, Filtration, Digital Printing, Technical Industries, Decoration, and Furniture. Introduced tailored B2B solutions that opened up new markets for FYTISA’s specialty nonwoven products. Led cross-functional efforts to adapt products to the needs of international clients in the Contract, Hobby & Craft, and Industrial segments. Built and nurtured long-term partnerships through a client-centric and design-forward approach.esign,
Resol Group designs, manufactures, and markets contemporary indoor and outdoor furniture for the Contract, HoReCa, and Habitat sectors. As Export Area Manager, I was responsible for driving business growth and brand positioning in Sub-Saharan Africa and Eastern Europe — emerging regions with high strategic potential for the company. Key Responsibilities & Achievements: Developed and executed market entry strategies in assigned territories, resulting in the opening of new distribution channels. Consolidated the HoReCa distributor network through long-term commercial agreements and tailored support. Built and nurtured key partnerships with architects, interior designers, and retail chains to increase brand exposure and specification. Expanded the client base and achieved consistent revenue growth in complex and competitive markets. Prepared and managed annual sales forecasts and controlled travel and promotional budgets. Conducted regular market visits (travel approx. 50% of the time) to strengthen client relationships and identify new opportuniti
Tech start-up. Partner. Investors: Inspirit, Caixa Capital Risc and Telefonica Digital - Defining and implementing business strategies and policies to open up new markets - Analysis and extensive knowledge of the competitor’s actions and market strategies and product - Determination of short sales budgets and long-term - Monitoring, negotiating and closing contracts with customers and potential customers / dealers - Creation of strategic alliances with third parties to increase sales volume - Participation in fairs related to the taxi sector: USA, UK, Brazil, Germany and Spain - Creation and management of international and local team: flat, agile and lean structure - Opening of the subsidiary “Addfleet do Brasil” in Sao Paulo (BR) - Product: GooTaxi app, S/Taxi app and Fleet Management Cloud Based system - SaaS
· Consulting and business support to industrial SME's with potential projects in China. · Implementation and monitoring of business projects with manufacturing facilities in the country · Development and implementation of PR & communication plan: seminars, lectures, press releases and media. · Institutional and trade relations among Catalan & Chinese authorities in the province of Zhejiang and cities of Ningbo and Cixi · Annual Project Budget: 1M €
· Coordination of the development and the implementation of EU projects related to digital environments for entrepreneurship and the education of new digital environments · Partners: Barcelona Activa led the project plus European & LATAM cities · Responsible for the management, implementation and project justification · Correspondence with officers at the European Commission · Budget: € 1.5M and € 3M respectively