Deepak Bhatia

Chief Technology Officer, SVP, The Hershey Company

Greater Seattle Area

About

Technology executive with deep experience at the intersection of AI, operations, supply chain, and enterprise transformation. Currently serving as CTO & SVP at The Hershey Company after 12 years at Amazon, where I led large-scale supply chain optimization and automated decision-making systems powering inventory, fulfillment, forecasting, and logistics globally. My career has spanned automotive, semiconductor equipment manufacturing, e-commerce, and consumer packaged goods — experiences that have shaped a broad, multidisciplinary approach to technology, operations, engineering, and business transformation. I enjoy building high-caliber technical organizations that combine engineering, science, product management, and business ownership to solve hard operational problems at scale. I’m particularly passionate about large-scale decision automation, optimization, AI-driven execution, and building systems that translate technology innovation into measurable operational and business outcomes. My focus has consistently been on measurable impact: faster decisions, better execution, improved customer experience, stronger resilience, and durable long-term business value.

Experience

  • Chief Technology Officer SVP at The Hershey Company
    Oct 2023 - Present · 2 yrs 9 mos

    Serving as Chief Technology Officer at The Hershey Company, leading enterprise technology strategy, modernization, and digital transformation across the company’s global business operations. Responsible for driving large-scale modernization of enterprise platforms, supply chain and commercial systems, enterprise architecture, and data foundations while advancing AI-enabled and data-driven business decision-making capabilities across the enterprise. Leading the transformation toward a more scalable, federated technology and data science operating model that enables business-aligned innovation, platform reuse, and enterprise-wide leverage of analytics, machine learning, and automation capabilities.

  • Amazon (12 yrs 5 mos)
    • Vice President, Supply Chain Optimization Technologies (SCOT)
      Aug 2021 - Oct 2023 · 2 yrs 3 mos

      Led Amazon’s Supply Chain Optimization Technologies (SCOT) organization, one of the largest and most sophisticated business outcome–driven technology organizations in Amazon Consumer, with 2,500+ scientists, engineers, product managers, and operators building autonomous decision systems that optimized hundreds of billions of dollars of global inventory, fulfillment, forecasting, placement, and delivery flows across Amazon’s worldwide consumer business — directly responsible for critical operational and financial outcomes including customer service levels, delivery speed, network capacity management, inventory productivity, and inventory turnover.

    • Vice President- Technology, Inventory Planning & Control, Supply Chain Optimization Tech
      Mar 2019 - Aug 2021 · 2 yrs 6 mos

      Led a technology organization of 600+ responsible for automation and optimization of the buying, placement and inventory health decisions of all Amazon inventory worldwide- how much to buy of what, where to place it in the network and what/how to remove it (if/when needed)- all while maximizing customer satisfaction and driving profitable growth.

    • Director, Inventory Optimization, Simulations, S&OP- Inventory Planning & Control (IPC)
      Apr 2014 - Feb 2019 · 4 yrs 11 mos

      Global Inventory Optimization - manage worldwide Buying (economic ordering) and Removals (optimal inventory health), Placement, S&OP, Simulations and Experimentation software systems, product management and research science teams.

  • Sr. Engineer/ New College Graduate (NCG) Program > Sr. Manager, Applied Global Services (AGS) at Applied Materials
    Jul 2000 - Jun 2011 · 11 yrs

    Various roles in Applied Global Services (AGS) - Spares Business Transformation, mathematical modeling, simulation and optimization- development of advanced applications/solutions in the area of multi-echelon inventory optimization, forecasting and discrete event simulation. P&L management, product performance analysis, product portfolio management, market sizing and business analytics for the service and spares business across all segments

  • Engineer and Team Lead at Daewoo Motors India Limited
    1995 - 1999 · 4 yrs

    Section head for the Body Manufacturing Engineering section (Projects/plants: Cielo/Nexia, Matiz)