Berlin, Berlin, Germany
14 years building GTM engines and driving revenue across Berlin, London, LA, and Amsterdam. Led cross-functional teams of up to 15 and bridging the gap between high-performance Marketing and high-velocity Sales. As a former Founder and CRO, I don't just 'do marketing' - I build the commercial machinery that drives growth. My approach is data-first and revenue-obsessed: - As CMO/Marketing Director: Led teams of up to 15, scaling B2B and B2C brands through localized GTM strategy and demand gen. - As Founder/CRO: Built outbound sales engines from scratch, closed early enterprise deals, and validated commercial demand for climate-tech and SaaS ventures. - Specialisation: Scaling DACH & UK markets, outbound/inbound architecture, and relationship management. I currently lead commercial strategy at Kinetic, turning inboxes into action centres with interactive emails. Let’s connect or talk GTM.
Co-founded a B2B SaaS platform. Created the full-funnel GTM strategy, building the initial outbound sales engine while leading customer acquisition and market validation.
Acting as a Fractional CMO/GTM Lead for startups and scale-ups. Designing hybrid inbound/outbound architectures and implementing scalable CRM/RevOps setups to accelerate pipeline.
Directed the commercial positioning and strategy for the entire Intersport Marketing Services business unit. Setup lead generation models and spearheaded the B2B event/exhibition strategy to drive qualified pipeline.
Led commercial operations for a climate-tech materials startup. Secured strategic pilot projects with major global brands including H&M and IKEA, and represented the company across national media outlets (Forbes, FAZ, Höhle der Löwen).
Led SEMrush’s DACH growth and market development on the ground. Expanded paid subscription adoption among mid-market accounts and helped build the agency ecosystem, converting key agencies into high-value multiplier partners.