Germany
Motivation is only the beginning. Character is what allows you to achieve the “impossible”. I am a resilient and analytical problem solver with an entrepreneurial mindset motivated by overcoming challenges and leading teams to achieve their full potential. Being relentlessly curious, open-minded, and a lifelong learner I transform constraining business-related obstacles into promising opportunities. I curate and implement data-driven strategies to expedite growth and boost operational efficiency. This encompasses building and introducing analytical tools aimed at diagnosing critical improvement areas, streamlining workflow by assembling suitable teams, fostering automation, and innovating business models. I am a speaker of four languages and winner of a case study competition with L'Oréal.
As the Ecotex Group we are committed to meeting the needs of tomorrow today by giving clothing a second life and developing solutions for a more conscious use of textiles.
• Led own projects and devised remedial action to improve competitiveness; investigated operational inefficiencies and persuaded management of own recommendations for enhancing processes of recruiting new customers, building loyalty, and improving state-of-the-art brand experience • Led and coordinated projects with various agencies to develop product launch strategies in collaboration with brand and product management • Analysed competitors' promotion and launch strategies expediting strategic evaluations of multiple KPIs and market share distribution • Created an innovative, national e-commerce consumer loyalty program • Developed ideas for innovative CRM tools and strategies, including an integrated advisory and educational tool for consumers and retail/sales staff • Remodelled a luxury brand's e-shop: Conducted detailed analyses of the customer journey and buying decision processes. Optimsed the customer experience and marketing communication's efficiency to drive conversion rates (visit to add to basket and visit to sale) • Developed a new online brand presentation for a luxury brand