London, England, United Kingdom
About me - I'm an established leader within both in house and agency environments: a performance-driven, dynamic, engaging, and creative marketing professional with over 20 years’ industry experience, specialising in PR. Strong commercial acumen, first-rate communication and project management skills, with a proven record of delivering integrated campaigns for blue-chip consumer brands. Throughout my career, I've specialised in building PR strategies for brands with strong cultural identity and values-based positioning: • Premium consumer brands with global reach (London Essence, Baileys, Chivas Brothers) • British heritage brands (M&S, Sainsbury’s, Tango, EE/BT) • Businesses undergoing transformation and narrative evolution (Britvic ESG strategy) • Consumer brands targeting diverse audience segments (Nintendo, Motorola, Fruit Shoot, Samsung, Coca-Cola) This experience has honed my ability to identify authentic brand stories, develop compelling narratives that resonate across markets, and build advocacy programs that drive both commercial performance and brand affinity. Passion for brands and businesses who are driven by values - particularly in the areas of people and planet. From my first role at The Body Shop in the 90s to LGIM's ethical investment programme and several campaigns for Ben & Jerry's. I played a lead role within the Sustainability cross working group at Britvic, devising global strategies and delivering plans in association with WRAP in GB among others. An inspiring, motivated team leader and keen guardian of creative excellence. - Strategic advisor and business partner in a Non-Exec Director capacity to Fanclub PR - Gifted in integrated thinking and experienced in building campaigns that utilise multiple channels - Highly skilled in digital marketing and integration with PR to support path to purchase (from SEO, GEO to marketing on Instagram, and paid social) - Solid understanding of brands and the business value of engagement (completed the Marketing Week Mini MBA - B Grade) - Fast paced and flexible project manager: incredibly organised and experienced in delivering complex campaigns and budgets management (from £10k-£2.5m) - Exceptional stakeholders management and client handling skills - Britvic representative on the ISBA Influencer Working Group Plus ex-Committee Member and Treasurer for Women in PR and Mental Health First Aider.
Stepping in (see what I did there) to Jordan’s maternity leave. 🙌🏻 Over the last few months I've... - Stabilised and elevated Global PR during a period of organisational change, shifting focus from reactive press office delivery to disciplined, brand‑led storytelling aligned to senior leadership priorities. - Led the PR strategy, translating a global brand platform into clear PR, advocacy and spokesperson frameworks to enable consistent yet locally relevant execution across key markets. - Pioneering Dr. Martens’ first Generative Engine Optimisation (GEO) test‑and‑learn, aligning PR, SEO and Digital to strengthen earned media’s role in AI‑driven search visibility, credibility and future‑proofed measurement. - Worked closely with colleagues in Corporate and Internal communications, seeking consistency across internal and external narratives, for all stakeholders. - Led the global PR launch of Dr. Martens’ Brewer Street Beacon Store, embedding comms from concept stage to position the space as a cultural hub, support senior leadership profiling and establish a scalable flagship launch playbook. - And sold a few shoes and boots! Yes actually - still got my retail sales chops and loved being in store in Spitalfields during Peak at Christmas!
Non executive director, Fanclub PR. Reunited with Adrian Ma (last worked together in early 2000s) to play a strategic role in the agency's growth, while maintaining the culture that has made them great to date. Shoreditch based, the team have their finger on the pulse and deliver impactful earned campaigns and on going consistently effective work, for consumer and b2b brands and organisations. Fanclub is an award winning agency recognised by industry peers for creativity with a purpose. Ranked “Pound-for-pound the most creative PR agency in the world” by PRovoke Media’s Global Creative Index
Global lead on all things Earned. This digitally focused central role provides critical support to a global team of marketing directors, across integrated campaigns, made more impactful through the power of earned, owned, and paid channels working together. Always considering the risk and reward to consumer and corporate brands reputations, key to success is an aptitude in engaging (external and internal) stakeholders, navigating the marketing eco-system, and deftly managing and motivating, multiple agency partnerships. Experience across innovation and premium brands (Plenish, London Essence, Aqua Libra and household favourites (Tango, J2O, Robinsons and Fruit Shoot). Tenure highlights: Drove the campaign for Fruit Shoot to help neurodivergent affected families navigate a change of packaging. In partnership with the National Autistic Society, we created specific assets to help communicate the change and involved key SEND influencers to spread the word, resulting in an overwhelmingly positive response from the affected community. Initiated the pause of all planned consumer PR activity across GB brands at the start of the first Covid lockdown in March 2020, switching resources to provide much needed hydration and community support. Led an internal team to engage hospitals, food banks, hospices, and care homes, resulting in supplying 1 million+ free drinks to the NHS. Finally, led an earned first campaign to unlock the power of the corporate partnership between Tango and The Prince’s Trust... And multiple tactical creative stunts including celebrating one of the longest sponsorships in British marketing history, with an April’s Fools stunt for Robinsons, which 'turned the pitches at Wimbledon a perfect Blackcurrant & Apple purple'.
Consulting on Brand PR (London Essence, Robinsons, Plenish, Tango, Purdey's and Aqua Libra). Focused on integration with the rest of the marketing eco system, along with the Trade and Corporate disciplines in-house. A brilliant business packed with history, amazing brands and talented people. Six month contract.