Tokyo, Tokyo, Japan
Marketing Manager at Specialized Group, the most well-reviewed headhunting firm in Japan. Former executive marketing manager at Australia's largest youth organisation and teacher at Australia's #1 university. 4 yrs experience in Japanese recruitment market. Proven track record of sales growth success in marketing, sales, & organizational management. Background in- -Team management -Direct marketing strategy -Campaign / project management -CRM -Sales training Previous life in academia, still a big nerd.
Responsible for overseeing all marketing activity. Tripled marketing-attributed revenue by 300% (both absolute, and as percentage of company revenue) within 2 years. Quadrupled total number of LinkedIn followers / gained approximately 60,000 new followers to company LinkedIn page, with 0 sponsored posts or ads. Specialized Group is now the second-most followed Japan-based agency page. Awards: ・Voted 1st place "Working Together" award (voted all staff, Q4 2023). ・Voted 3rd place whole company annual MVP, (voted by all staff, all-year 2023). Achievements: ・ New candidate generation via website: achieved year-on-year growth of more than 3000% within first 7 months of joining, with minimal extra spend. ・ Q1 2023 achieved highest number of placements & most revenue directly attributable to marketing activity in company history. ・ Q2 2023 surpassed Q1 and achieve highest of placements & highest amount of revenue (both absolute and as proportion of all revenue) in TSG's 22 year history. ・June 2023 surpassed previous monthly record (set March 2023) for revenue attributable to marketing activity by approximately 80%. ・September 2023 again surpassed previous monthly record for revenue attributable to marketing activity. ・Q4 2023 achieved highest quarterly revenue attributable to marketing activity. ・June 2024 surpassed previous monthly record for revenue attributable to marketing activity. ・Q2 2024 achieved highest quarterly revenue attributable to marketing activity.
Quarterly achievements: Q4 2020 (Jan - Mar 2021) - 137% budget achievement Q1 2021 (Mar - Jun 2021) - 125% budget achievement Monthly achievements: Feb 2021 most productive team (entire company) May 2021 #3 most productive team (entire company)
Corporate Services achievements FY 2020 achieved highest annual Sales & Marketing billing in company history Annual achievements: - FY 2020 MVP Quarterly achievements: - Q2 2019 (July - September) MVP - Q2 2020 (July - September) "own-sourced" MVP - Q3 2020 (October - December) MVP Monthly achievements: - October 2019 MVP - February 2020 achieved 90% interview conversion rate - July 2020 MVP - November 2020 MVP
Directly responsible for a subscription program with more than 14,000 subscribers, and more than $4 million annual revenue. - Brand relaunch, ongoing brand management and planning - CRM - Project management for Direct Marketing campaigns - Sales management / forecasting - Vendor management (digital advertising & media, creative call centre, f2f) - Content writing - Sales team training Key achievements: - Lead development of new lead generation product, resulting in lower lead cost and higher lead-to-sale conversion rate - Successful rebrand & relaunch incl. name change and visual identity overhaul. - Proposed and implemented new CRM measures resulting in lower attrition for high-risk segments - Successfully achieved all financial targets
Teaching Asia and the World, a core (mandatory) unit of the Master of International Relations at Australia's #1 ranked university. Top rated core unit in the curriculum by SES survey; one of the top rated units overall. -Curriculum planning and delivery incl. lectures -Classroom facilitation -Assignment grading
After finishing my formal responsibilities at Oaktree, I was invited to continue involvement as a member of the Marketing & Fundraising advisory board to provide guidance and support for my successors.
Responsible for all marketing/fundraising functions and management. Among other functions, I was responsible for building the organisation's first successful subscription-based donation program, achieved on a limited budget with ROI well above industry standard. This included: -lead selection, segmentation & data management -sales management incl. pitch development, hiring & training sales team -CRM / eDM >Built new Regular Giving program, with ROI above industry standard.
Oaktree is Australia's largest youth-run organisation and is dedicated to the eradication of extreme poverty through campaigning, advocacy, awareness, and international engagement work with partner organisations. -Establishing regular donation programs as an integral part of Oaktree's fundraising. -Training and briefing Oaktree's extended leadership team on fundraising. -Improving Oaktree's marketing and brand awareness. -Leadership and management of the fundraising team.