São Paulo, São Paulo, Brazil
Strategy and data professional with solid experience leading multidisciplinary teams, structuring Analytics operations, and transforming complex data into strategic decisions. Over the past few years, I have led Commercial and Analytics functions, with a strong focus on building a consolidated, data-driven environment. Experience in: 👊🏽Team leadership in challenging and dynamic environments; 💡Complex data analysis, generating insights, executive presentations, transforming complex data into simple information and decisions; 🚀Training and development of people, with a track record of promoting and recognizing over 9 subordinates in 3 years; 📣Relationships and interaction with internal clients with diverse technical or business backgrounds; ✈Knowledge of pricing strategies and business strategy; ⏱Agile methodologies and working in squads. 🛠 In my free time, a carpenter in my backyard.
Responsible for structuring, prioritizing, and executing commercial initiatives that support B2B sales performance; Leadership in the design and implementation of incentive and commission mechanisms for corporate and leisure B2B channels; Leading data-driven studies and pilots to test commercial hypotheses and improve conversion and overall performance; Responsible for translating complex datasets into clear, actionable recommendations for executives and sales teams; Responsible for orchestrating sales strategy decisions across Sales, Revenue Management, Analytics, and Finance, ensuring alignment, fluidity, and speed of execution;
Leadership of a team of seven data engineers with varying levels of seniority. Responsible for managing a cloud environment with over 50 distinct data sources connected via API, web scraping, JDBC, and SFTP. Led ETL optimization projects, achieving significant improvements in processing time and cost for complex workloads. Led a data environment cleanup and optimization project, reducing storage costs by over 65%. Achieved a 15% reduction in total cloud environment costs.
Leadership of a high-performance team in BI projects, ensuring the delivery of over 100 projects per month with a team of 11 subordinates. Responsible for serving over 350 internal clients from various areas, providing BI and data insights for strategic decision-making. Oversight of maintenance and support for real-time reports and data supply for major events such as Black Friday and sales fairs. Project management using Agile methodology. Management, creation, and maintenance of over 40 Power BI dashboards with approximately 500 daily accesses. Leadership in internal training initiatives for data consumption, business rules, and Power BI usage. Implementation of comprehensive documentation through text and video, ensuring continuity of knowledge and facilitating the training of new team analysts – Recognized as a company-wide reference for documentation and wiki creation. Hiring, training, and monitoring of new analysts with a high performance rate in a short period. Instructor of the "Virei Lider" program, focused on developing new leaders in the company who are taking on management roles for the first time.
Winter Internship