David Smith

Sales, Marketing and Technology for Broadcast and Media

Swanton Morley, England, United Kingdom

About

Professionally qualified (MBA. MCIM, C.Eng) and internationally experienced manager with extensive knowledge of global sales, marketing and systems design for the video compression, broadcast and media market segments including business planning, market analysis/forecast and ROI projections. Highly experienced public communicator with many published technical papers and articles and frequent speaker at conferences, webinars and seminars. Writer and Presenter of the internationally acclaimed "Scene to Screen" seminar tour 2017 covering IP in the Studio (SMPTE2110, JT-NMOS, IS-04/5/6), HDR technology, video codecs and UHD transmission over IPTV, OTT, 5G and legacy RF networks. Technology Evangelist for: IT-Broadcast, IMF and File based workflows for 4k/UHD/HDR production HEVC/H.265, VP9/AV1, JPEG2000, MPEG2 and H.264 Compression DVB-T2/S2 Encoding and multiplexing broadcast systems OTT/IPTV, MPEG-DASH and Mobile (5G) video Technology; Proven Communication and presentation skills Proven Sales and Marketing experience in fast-moving and technically challenging market spaces.

Experience

  • Pre-Sales Technical Consultant for Global Media at Arqiva
    Apr 2024 - Present · 2 yrs 3 mos

    Developing worldwide solutions for distributing video and audio content

  • Broadcast Technology Sales, Marketing and Training Consultant at Acuity Video Ltd
    Jul 2018 - Jul 2024 · 6 yrs 1 mo

  • Rohde & Schwarz Vertriebs GmbH (Full-time · 4 yrs 2 mos)
    • Technology Manager, Broadcast and Media
      Jan 2017 - Jul 2018 · 1 yr 7 mos

    • 4K/UltraHDTV European Sales Manager
      Jun 2014 - Jan 2017 · 2 yrs 8 mos

      Managing sales, marketing and systems design of UltraHDTV Systems including HEVC encoders, 4K and IMF workflows and related T&M products throughout Europe with proven expertise in HEVC/H.265 compression, 5G Broadcast, DVB-T/T2 & DVB-S/S2 transmission and OTT/IPTV and MPEG-DASH systems.

  • Business Development Manager Headend Systems at Rohde & Schwarz IO GmbH
    May 2005 - May 2014 · 9 yrs 1 mo

    Managing sales, marketing and systems design of DVB compliant encoding and multiplexing solutions and related T&M products throughout Europe with a particular interest in DVB-T/T2, MPEG2/4 compression, IPTV and Mobile TV.

  • Tektronix (formerly Adherent) (11 yrs)
    • International Sales Manager
      Jun 1994 - May 2005 · 11 yrs

      Digital TV Broadcasting equipment test equipment Managed international network of distributors Direct sales to key customers worldwide Technical and commercial presentations and seminars New product ideas, business plans and specifications Inbound and outbound marketing Application notes, technical articles and conference papaers

    • MPEG Sales Specialist
      2001 - 2005 · 4 yrs