Miami-Fort Lauderdale Area
20-year veteran of health & fitness industry who offers demonstrated success in the acquisition and retention of clients. Expertise using outbound and inbound marketing to identify and convert leads into customers. Brings excellent sales, prospecting, CRM and training skills. If you seek part time job adding $60,000 to your annual income please let me know. Be financially free building your own business without the expense. Now is the time to make your move!! Let's Connect ☎ (561) 441-1180 | ✉ [email protected]
Offers life and health insurance coverage to clients within Palm Beach County. Drives retention by personally managing all account management and administrative duties. Works directly with prospective policy holders to understand needs, identify risk factors, determine eligibility and present custom coverage plans. Logs details within the internal database.
Founded and operated up to five full-service health centers with full P&L responsibility. Recruited, managed and trained teams of between six and eight personnel at each location. Directed operations, sales, business development, marketing, training and finances. Oversaw the construction of several for health club from beginning to end. Increased membership from 0 to 25,000 across Pompano Fitness locations through (1) community networking, (2) launching print and digital advertising campaigns such as postcard mailers, Search Engine Optimization (SEO), Google AdWords, and website marketing, (3) delivering training to all personnel as well as (4) creating promotions • Met with prospective members to learn needs, provide tours of facilities and create custom plans • Surveyed new, long-time and former members regarding experiences to meet changing needs • Introduced new services, such as nutritionists and personal trainers, based on survey feedback • Direct and assisted in making up to 500 cold calls per day to prospective members • Created promotions, such as free trials, seasonal pricing and discounted contracts • Created reports that detailed attrition, retention, drop-off and the productivity of sales personnel • Networked within the local community via events and outreach to property management firms • Logged interactions with prospective members in the CRM management software suite • Delivered sales training on greeting, qualification and closing techniques
Operated as a franchisee with multiple locations prior to rebranding as Pompano Fitness in 2005. Led all operations and planning including recruiting a sales team, driving membership growth as well as daily administrative functions.
Enlisted in Marine Corps and advanced to section leader and non-commissioned officer.