Greater Madrid Metropolitan Area
Innovation, growth and customer orientation are three fundamental principles to remain leaders in the industry. SEUR DNA is the best lever to achieve them. I firmly believe in the customer centric philosophy to build valuable experiences around them, always hand in hand with innovation. My position as CEO of SEUR gives me the opportunity to continue supporting quality service through 3 pillars of growth: the internationalization of our business, Out of Home (OOH) delivery solutions and our temperature-controlled transport service, SEUR frío. The ongoing challenges in terms of sustainability are driving us to keep working to consolidate our position, together with Geopost, as the international benchmark in sustainable deliveries and to achieve net zero emissions by 2040.
As Chief Customer Officer, I am in charge of the departments of Strategy, Marketing, Sales, Customer Service, Digital, Internal Organization, Point of Sales, Brand and Communications
As Chief Strategy Officer, I coordinate the following departments: - Strategy: Definition, promotion and monitoring the strategic guidelines of the company - Marketing: Market and competition analysis. Definition of the product portfolio and pricing. Commissioning and monitoring incentive campaigns, advertising and sponsorships. - Internal Organization: Optimization of the Management Model; identification and implementation of development projects to increase efficiency - Network Information Management: Analysis and monitoring of economic, commercial and operational ratios - Purchasing Department: Agreements with suppliers-partners, achieving savings and purchasing process optimization - Corporate Social Responsibility: Definition and implementation of measures in the field of good governance and sustainable development
Associate Professor in Strategy
Lecturer of Strategy of the Master Program jointly sponsored by the Politécnica University of Madrid and the Spanish Consulting Association
Development of Strategy, Operations and Organization projects in different sectors, mainly in the field of fast moving consumer goods and retail