Milwaukee, Wisconsin, United States
Experienced brand marketing and business development professional with a demonstrated history of working in the events marketing, sports and entertainment industries. Strong sales and operations background skilled in partnerships, negotiation, revenue growth, strategic planning, market research and team management.
Driving new business relationships and managing first-class partnerships. I have a passion for the continued growth of Milwaukee through innovative corporate partnerships, brand activations and community collaboration. I oversee cross-platform venue and event sponsorships for the Baird Center, Miller High Life Theatre and UWM Panther Arena.
I oversee cross-platform media and event sponsorship development. I manage campaigns, go-to-market strategies and media offerings to clients connected to the sports business. My clients include leagues, teams, sports agencies, talent agencies, governing bodies, sports media, facility operators, tech companies, esports partners and supporting brands.
As Account Director, I oversee sponsorships, strategic partnerships and experiential marketing programming, including the development, evaluation, management and execution based on our clients’ business objectives. I help to drive new business and organic growth opportunities for our clients by providing innovative marketing solutions to drive brand awareness.
As Account Supervisor, I oversaw multiple aspects of our clients’ experiential marketing programming, including the development, evaluation, management and execution specific to sports and live entertainment sponsorship campaigns.
As General Manager, Collegiate Services Division, my primary role was to oversee the sales and marketing management of the corporate partnership program with Georgia State University Athletics. Through the Georgia State University Athletics Department, I helped to drive revenue, provide brand awareness opportunities for corporate partners and foster long term relationships in the business community.
As Director of Sales, Collegiate Services Division, my primary role was to oversee the sales and management of the corporate partnership program with Georgia State University Athletics. Through the Georgia State University Athletics Department, I help to drive revenue, provide brand awareness opportunities for corporate partners and foster long term relationships in the business community.
As Director of Corporate Partnerships I oversaw and contracted corporate sponsorship renewals and new business partnerships for team assets. I assisted our team in managing team asset development based on our partner needs, team inventory, community social responsibility initiatives and league-wide WNBA opportunities. I integrated with our team departments to foster long term relationships in the community and expand brand awareness through strategic alliances.