Jeddah, Makkah, Saudi Arabia
Finance executive with 18 years across Europe and the GCC, specialising in restructuring across its three dimensions — capital structure, cost base, and organisational design — combined with listed-company governance and large-scale financial transformation. Currently heading the Finance function of Emaar Economic City (Tadawul-listed) as sole direct finance report to the CFO, managing a team of 40. Key contributor to the delivery of a SAR 14 billion Capital Optimisation Plan — the full restructuring of a distressed listed company's balance sheet through capital decrease, debt-to-equity conversion, new syndicated loan facility, and renegotiation of commercial debt across multiple banking counterparties. In parallel, has driven cost restructuring across the Finance function through automation, process re-engineering, and headcount optimisation. Concurrently serves as Distribution Trustee for a USD 100 million endowment fund. Broader track record spans operational cost restructuring , FP&A build from zero, and mega-project financial consolidation (NEOM, SAR 60Bn budget). Credentialled across ACA/FCA, CIA, SOCPA, and Lean Six Sigma Black Belt.
• Delivered Capital Optimization Plan, an ambitious SAR 14Bn corporate turnaround plan including a capital decrease, a debt to equity conversion, a new loan facility and the restructuring of existing commercial debt. • Restructured and optimized the Finance function, 40 headcount and sole direct finance report to the CFO. • Train and develop local Saudi talent and consistently exceed Saudization targets • Responsible for the overall delivery and coordination of all finance functions: FP&A, Treasury, Accounting, Tax, AP and AR. • Develop and implement cost optimization initiatives across all areas of Finance, delivering savings through the use of automation, process optimization and organizational restructuring. • Preparation of materials and presentations to AudCom/ExCom/BoD
• Employ control and authorization over all daily activities related to finance, HR, tax, treasury and corporate operations matters in KSA. • Develop organizational strategies by contributing financial and accounting information, analysis, and recommendations for the overall company direction. • Monitor financial performance while measuring and analyzing results, initiating corrective actions, and minimizing the impact of variances. • Review the company's talent management processes within the business areas, including performance/potential management, resource planning and succession planning. • Develop plans for growth to increase company profit while also reducing expenditures and identifying and mitigating risk.
• Achieved measurable success within a start-up, high growth environment, attaining x4 FTE in the last 12 months and decreasing aged debt by 90% in the first six months. • Presided over a broad range of financial functions across KSA, including liaising with tax advisors and statutory auditors, and approving accruals, prepayments, and payroll month-end Oracle journals to HQ in Ireland. • Integrated and maintained a scalable, cost-effective payroll system as well as implemented and administered the AP/AR system. • Facilitated the management of statutory reporting matters related to KSA operations, including tax submissions to ZAKAT: WHT, VAT, Transfer Pricing, Corporation Tax, and GOSI. • Oversaw daily operations in KSA which consisted of instituting the KSA Corporate Headquarters in Riyadh as well as managing the fleet and expat accommodations. • Conducted extensive review and analysis of the Finance organization and processes which resulted in a full restructuring to improve efficiency and effectiveness. • Retained constant awareness of the company’s financial position and proactively identified and addressed potential issues or risks. • Prepared timely and detailed reports on financial performance while ensuring adherence to financial laws and guidelines.
• Played a key role in reporting the performance of the largest infrastructure project in the world with 60Bn SAR 2022 budget, consolidating over 50 Business Units submitted by 25 business partners. • Maintained the highest quality of individual submissions and continuously confirmed alignment with the corporate strategy. • Generated and delivered quarterly, half-year, and full-year budget packs to the Senior Leadership Team consisting of budget details consolidated at group level and broken down by business unit, including Capital Expenditure (CAPEX), Operational Expenditure (OPEX), and Manpower. • Trained, mentored, and motivated the consolidation team responsible for all Group FP&A reporting and oversaw recruitment initiatives, scaling up FP&A function with 2x increase in FTE. • Monitored, reviewed, and confirmed the accuracy and completeness of external reporting to the Public Investment Fund (PIF), including actual vs. budget (CAPEX and OPEX) and operational KPIs for tracking the progress of NEOM’s implementation plan.
• Piloted the development and implementation of the complete FP&A function for an IT Consulting company and served as the Finance Business Partner to the COO. • Operated as the Divisional Finance Director for the Consulting arm of the business which delivered IT Solutions for large governmental organizations. • Performed financial due diligence to support merger and acquisition activity.
• Lead Finance Partner for electronic cigarettes (Vaping) / Modern Oral tobacco (MO) Operations Directors and the Procurement team. • Conducted costing and reporting requirements for Vaping & MO products and performed budgeting and forecasting, including product costs, Capex, Opex, and cost savings initiatives. • Originated and implemented optimized tracking/reporting/analysis tools and processes to support product costing, cost saving initiatives, and business case preparation. • Reviewed, evaluated, and appraised investments in order to prepare and present business cases for capital investments. • Identified, analyzed, and remediated critical risk utilizing the Risk Register. • Contributed extensively to negotiations with suppliers for product procurement, ensuring terms included best possible prices.