New York City Metropolitan Area
As Director of Marketing at SoundHound AI, I oversee integrated marketing initiatives, including event marketing, advertising, sales enablement, and social media projects. With a focus on voice and conversational AI, I contribute to advancing innovative solutions that enhance communication across various business verticals: enterprise businesses, automotive, restaurants and smart devices. With extensive experience gained over multiple roles in marketing and management, I have developed expertise in advertising, partner marketing, channel marketing, content marketing, event marketing and account management selling. My approach emphasizes cross-team collaboration and data-driven strategies to support business goals and deliver impactful campaigns. At SoundHound AI, I work to empower teams, strengthen internal department collaboration, and drive results through creative marketing campaigns.
Channel lead for Verizon Business Group .com product pages, managing 250+ projects annually partnering with CX, creative resources, external agencies, digital operations and VBG business unit stakeholders. Was the DCO (Dynamic Creative Optimization) lead for Fios Business Internet, Business Unlimited Plans and Phone Device promotions. I'm credited with driving baseline CTR performance. I partnered with marketing stakeholders to co-develop .com and digital creative briefs for completeness and actionable content that will enable in-house and external agency creative teams to develop on-target deliverables for the business. Responsible for integrating above-the-line key B2B messaging across .com, DCO, Programmatic and Paid Social.
Freelance consultant pitch lead, resulting in the agency winning the Prudential account. https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/prudential-names-strawberryfrog-as-creative-agency/amp/
Fred & Farid is a global creative boutique network with offices in Paris, Shanghai, Los Angeles and New York. Account lead of Stella Artois, Remy Martin, La Compagnie Airlines and JPMorganChase accounts. I was a contractor for the Managing Director who was on maternity leave.