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David Peces Fernández (大伟)

Building Trust Framework through technology, key partnerships within major blockchain ecosystems. Driving digital transformation across industries. Passionate about AI integration | Sales | Business Development

Argentina

About

I’ve always been fascinated by how technology can transform our lives and businesses. My journey has taken me through various roles in the tech industry—each one adding a new layer of understanding about how we can leverage innovation to create value. From my early days at Telefonica to leading initiatives at IOV Labs and now at Extrimian / Micelya, I've been fortunate to work with some of the brightest minds in telecom, IT and Web3 across CALA and Europe. At Extrimian, I’ve been diving deep into the world of blockchain technology. My focus has been on building a Digital Trust Framework around Self-Sovereign Identity (SSI) while simplifying blockchain adoption for enterprises and governments alike. It’s exciting to see how these innovations can empower individuals and organizations by giving them control over their data. One of my proudest moments was crafting a business plan that led to a 30% increase in subscription model adoption within just six months. Before this role, I had the privilege of leading enterprise solutions at IOV Labs, where we harnessed Bitcoin's potential to create secure platforms for financial freedom. The thrill of being part of a startup environment where every decision could lead to exponential growth drives me every day. As CEO of SafeTech, I helped organizations navigate their digital transformations by integrating cybersecurity with IoT and AI—an experience that taught me the importance of adaptability in this fast-paced landscape. Throughout my career, which has spanned over thirty years and multiple countries—from Argentina to Spain—I’ve learned that success is not just about numbers but also about relationships. My approach has always been building ecosystems through collaboration. Whether negotiating deals or leading teams, I strive for open communication and mutual growth. Outside of work, I'm passionate about mentoring young professionals entering the tech space. Sharing knowledge is vital for fostering innovation and growth within our communities. If you're interested in discussing blockchain trends or exploring potential collaborations in digital transformation projects, feel free to reach out via email! Skills: Blockchain Technology | Digital Transformation | IoT | Big Data Analytics | Cloud Services | SaaS | Strategic Partnerships | Sales Management src="https://platform.linkedin.com/badges/js/profile.js" async defer type="text/javascript">

Experience

  • Chief Executive Officer at Micelya
    Jan 2026 - Present · 6 mos

    Micelya is AI first fintech, a next-generation platform for digital trust ecosystems that merges decentralized identity, verifiable credentials, and privacy preserving financial services on a single stack. Micelya extends the trust layer into financial services (payments, microlending), employment services, and other verticals where identity, credentials, and behavioral data create value — all while preserving privacy and data sovereignty. It resolves decentralized identity's fundamental dilemma — where registry-based DIDs (like Sidetree) offer full functionality but fail GDPR compliance, and self-certifying DIDs (like did:key) achieve compliance but lose critical features like key rotation.

  • Alliance Manager | Digital Trust Frameworks, Blockchain Adoption, and Business Development at Extrimian
    Oct 2021 - Nov 2024 · 3 yrs 2 mos

    Key accomplishments include: * Developed a comprehensive business plan that secured $700K in venture capital funding by showcasing the potential of self-sovereign identity solutions for enterprise clients and government agencies. * Established strategic alliances with five leading blockchain ecosystems and developer communities to enhance collaboration and drive the adoption of decentralized identity infrastructure across various sectors. * Spearheaded initiatives to simplify blockchain integration for over 30 corporate clients and government entities, resulting in a 40% increase in user engagement with digital trust frameworks. * Integrated AI capabilities into Extrimian's e-learning platform to facilitate training on decentralized identity systems, improving learner retention rates by 25% within the first six months of launch.

  • IOV Labs (Full-time · 1 yr 3 mos)
    • Enterprise & Government Solutions Head
      Oct 2020 - Mar 2021 · 6 mos

    • Regional Director LatAm & Europe | Blockchain Solutions, Financial Technology, Market Expansion
      Jan 2020 - Oct 2020 · 10 mos

      In the role of Regional Director for LatAm and Europe at IOVlabs, the focus was on driving blockchain technology adoption in emerging markets. Significant strides were made by crafting a comprehensive regional strategy emphasizing collaboration with local financial institutions. This approach led to establishing five key partnerships that enhanced our reputation and reach within these markets. Additionally, operational efficiencies were improved by 25%, allowing the team to respond more effectively to client demands. The experience was not just about numbers; it was about fostering innovation and positioning IOVlabs as a leader in the evolving digital economy landscape.

  • CEO and Co-Founder | Cybersecurity, Digital Transformation, IoT Solutions at SafeTech
    Jun 2018 - Dec 2019 · 1 yr 7 mos

    Key accomplishments include: * Spearheaded the establishment of SafeTech, focusing on cybersecurity and IoT solutions that enabled over 30 organizations to successfully navigate their digital transformation journeys within 18 months. * Developed and implemented innovative strategies leveraging Big Data analytics and AI technologies that resulted in a 40% increase in operational efficiency for client organizations. * Collaborated with cross-functional teams to design tailored digital transformation roadmaps that addressed unique business challenges while ensuring compliance with industry standards. * Championed the integration of blockchain technology into client operations, enhancing data security and transparency while reducing operational risks by 25% across various sectors.

  • Huawei Brand Manager | Brand Strategy, Digital Marketing, and Market Analysis at Technology Bureau S.A.
    Dec 2018 - Oct 2019 · 11 mos

    Key accomplishments include: * Developed comprehensive brand management strategies for Huawei's enterprise solutions, resulting in a 30% increase in regional brand awareness within 11 months of implementation. * Executed targeted digital marketing campaigns across various platforms, enhancing customer engagement by 25% and significantly boosting lead generation efforts. * Conducted thorough market analysis to identify emerging trends and consumer preferences, informing product positioning that led to a 15% growth in market share during tenure. * Collaborated with cross-functional teams to align marketing initiatives with sales objectives, ensuring a cohesive approach that maximized overall business impact.