David Oroshnik

Experienced Technical Sales Professional | Applied Technology, New Business Development

Williamsburg, Virginia, United States

About

Skilled leader and innovator with a proven track record leading cross-functional teams to “get the job done” in diverse disciplines including: hardware and software product development, new product introduction, technology application, business development, competitive analysis, executive support, IT projects and data aggregation. Adept at synthesizing and adapting new ideas and concepts into cohesive, relevant, practical strategies to bring products to market and achieving tangible improvements in productivity, efficiency and profitability. Specialties: Technical sales, technology application, product development, situational analysis, competitive analysis, product management, project management, cross-functional team leadership, marketing, financial analysis, sales support, and communications.

Experience

  • Sales Engineer at KELLER Pressure
    Oct 2024 - Present · 1 yr 9 mos

    Working with Keller Pressure developing new customers and applications for their world-class range of pressure sensors.

  • Director, Worldwide Field Application Engineering at AEye, Inc.
    Dec 2020 - Apr 2023 · 2 yrs 5 mos

    Hired and managed a team of seven field application engineers (Korea, Silicon Valley, Detroit, Germany). All team members worked directly with customers to understand their LiDAR solution requirements and supported pre-sales, proof-of-concept testing, deployment, and driving internal solutions to customer issues. Mentored junior engineers; coached them on sales calls, collaborating with the sales team, conducting product demonstrations, executing proof-of-concept testing, performing testing at customer sites, and troubleshooting network issues. Worked with the sales team opening non-automotive markets. Participated on customer calls, proof-of-concept testing, and trial deployment at customer sites. Analyzed network traffic to troubleshoot improper handshakes and command structures. Worked with the engineering team and customers to identify and correct software errors and documentation. Collaborated closely with the marketing team to coordinate and manage staffing for trade shows. Crafted compelling trade show demonstrations to showcase products and engage attendees. Used Jira, Confluence, Bitbucket, Netsuite, and Salesforce to manage customer feature requests, bug reports, and other product-related enhancements. Advocated for customer requirements and channeled specific requests for user interface improvements and hardware interfaces back to the engineering and product development teams.

  • Customer Success Manager at Waymo
    Nov 2019 - Dec 2020 · 1 yr 2 mos

    Responsible for supporting Waymo’s Honeycomb short-range LiDAR sensor. Accountable for a wide variety of tasks including technical sales, product demonstrations, proof-of-concept testing, technical support, product enhancements, refining manufacturing processes, firmware releases, and web-based technical documentation. Hired and managed an application engineer and a project manager.

  • Field Application Engineer at AEye, Inc.
    May 2018 - Nov 2019 · 1 yr 7 mos

    Field application engineer in a start-up environment. Assumed diverse responsibilities encompassing customer support, product demonstrations, technical marketing, channeling product feedback to engineering, documentation, internal validation testing, and process improvement.

  • Senior Applications Engineer at AutonomouStuff, LLC
    May 2017 - May 2018 · 1 yr 1 mo

    Technical sales expert for resale, integration, and fusion of sensors into autonomous vehicles; responsible for sales, sales enablement, and support of NovAtel GPS Systems, Quantum Storage Systems, and Velodyne LiDAR sensors.