Dallas-Fort Worth Metroplex
Dynamic senior marketing executive with 20+ years of experience increasing brand awareness and lead-generation to accelerate sales momentum for B2B and B2B2C technology companies, including hardware, SaaS applications and consulting services. Drives market share gains by designing and executing strategic marketing plans, demand generation and branding through customer-centric messaging. Proven ability to elevate brand awareness and perception to position companies for acquisition (Retek and BRP Consulting). CORE SKILLS Marketing Strategy | Public Relations | Web and Multimedia Brand Identity Development | Analyst Relations | Event Management Demand Generation | Account Based Marketing (ABM) | SEO/SEM/ Google Analytics Content Development | Social Media | Proposal Development Global Marketing Execution | Executive Communications | Crisis Communications Market Research | Executive Media Training | Budget & Cost Control
Develop vertical marketing strategies through market development and vertical marketing programs. Serve as a subject matter expert for sales and cross-functional teams to increase customer adoption of Verizon products and services through demonstration of relevance and credibility.
Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues impactin the retail industry. You can read my latest observations on the retail industry here: https://www.retailwire.com/author/david-naumann/
Cogent Creative Consulting (C3) is an integrated B2B marketing agency that delivers cogent strategies, creative designs and compelling marketing communications that achieve profitable results. C3’s consulting services include: marketing strategy, branding, advertising, content development, demand generation, public relations, graphic and multimedia design, web, market research and product marketing.
Directed marketing strategy and execution for the retail business unit to increase awareness and drive sales growth. Led thought leadership and marketing campaigns, including content development and execution to maximize the effectiveness of media exposure, lead generation, events and website. • Developed and launched diverse integrated marketing campaigns (email, landing pages, SEO/SEM, account-based marketing (ABM) and social media) to drive sales leads. • Directed the launch of a retail research practice (consumers and retail executive surveys) to extend enVista’s retail industry thought leadership. • Led the orchestration of the retail industry’s first buy online, pick-up in store/booth (BOPIS) experience at the 2020 National Retail Federation (NRF) Exposition to drive booth traffic and generate leads. • Significantly expanded enVista’s media coverage through extensive network of media relationships. • Managed enVista’s Customer Advisory Board to gain client input and feedback on the company’s retail strategy and product roadmap.
Directed the firm’s marketing strategy and execution to increase brand awareness and drive sales growth. Elevated thought leadership with expanded industry research program and media relationships. Developed and implemented brand identity, events, public relations, demand generation campaigns, advertising, industry research, social media and website content, design and SEO. • Elevated BRP’s thought leadership and media exposure, resulting in a 300% increase in media coverage to an average of one mention every business day, including media coverage in CNBC, Forbes, New York Times, NPR, The Wall Street Journal and The Washington Post. • Accelerated marketing strategy and execution contributed to a 100% increase in BRP’s revenue and positioned the company for acquisition by EarthLink in 2016. • Increased events and speaking engagements by more than 100% to elevate BRP’s brand awareness and thought leadership. • Redesigned the website twice and designed a subsidiary website for BRP Cloud to support a new cloud-based software consulting practice. • Increased survey sponsorship revenues by 400% through successful marketing and relationship building with technology vendors. • Directed and assigned marketing projects staffed by management consultants “on the bench” to increase productivity. • Recognized with the “Compass Award” in 2015 for establishing the direction and guiding BRP’s elevated retail industry thought leadership.