Greater Melbourne Area
Following best practices is best left to those who follow. That’s the takeaway from my decade(s) of putting strategy to work for businesses ranging from multi-billion-dollar multinational conglomerates to a guy in a basement with a dream. Time and again, what most everyone needs to thrive (or maybe just survive) can be summed up in one word: focus. That’s what we do with Strange Cattle. Applying disciplined focus, our ideas have helped sell industrial lubricants, hand tools, air compressors, marine services, cyber security, credit cards, irrigation equipment, payments technology, paint, and yes, even entire companies. We get to those ideas the old-fashioned way. By talking to you, your team, your customers. And then, using human thinking to break patterned thinking. The result is a focused road map that gets you from “Who’s that?” to “That’s who!” P.S. What’s with the name Strange Cattle? We don’t believe in following the herd because while there’s safety in numbers, there’s also anonymity. It’s weird, but it works.
Leading a creative renewal at one of the midwest's oldest and most respected agencies, I guide a talented team of writers, art directors, designers, strategists, thinkers, dreamers and realists. Every day, it's our job to make brands better.