David Laroche

CEO @Paradox | I am creating the first AI-enhanced ecosystem designed to support the excellence of top performers | Watch the video below ↓

Paris, Île-de-France, France

About

I learned the hard way how to: - Scale a business to €10M+ in annual revenue - Build a personal brand with 2 million+ followers - Create an iconic network by interviewing legends like Richard Branson, Gary Vaynerchuk, Marc Simoncini, and Tony Parker. I've experienced firsthand the pain many entrepreneurs and executives face: You slowly suffocate copying business tactics—important, yes, but not the essence of building an empire. You find yourself running everywhere, gasping for air, yet nothing truly clicks. Frustrating! After obsessively studying Jobs, Knight (Nike), Chesky (Airbnb), and historical greats like Napoleon, I've uncovered patterns: 🔥 VISION & OBSESSION: They’re driven by a visceral obsession, the kind that attracts top talent and closes impossible deals. 🔥 MYTHOLOGY: They craft a legendary narrative around themselves and their businesses—not generic marketing. 🔥 POWER SKILLS: They're exceptionally strong in the crucial trio—critical thinking, antifragility, and impactful communication. With Paradox, my mission is clear: Empower top performers (entrepreneurs and their teams) to scale their businesses and maximize performance while staying deeply aligned and energized. We build systems to scale—absolutely! But always anchored in this powerful model: OBSESSION • MYTHOLOGY • POWER SKILLS. A few vanity metrics: - 200M+ cumulative views - YouTube Channels: Paradox Business: 100K+ subscribers • Psychology & Performance: 800K subscribers - 60,000+ clients served through Paradox - 90%+ client satisfaction on flagship programs - Exclusive collaborations with iconic companies, elite athletes, and award-winning producers Paradox is: • ICONIC™, a premium private group for ambitious entrepreneurs, designed to help you build the empire you’re proud of. 👉 px.io/iconic • Customized B2B training for high-performing teams that value real growth, without fluff: Leadership, Strategic Communication, Productivity. • An innovative e-learning platform combining storytelling, AI, and neuroscience to fully unlock your potential (with a no bullshit approach). If you want to: ✔️ Join an elite-level mastermind: 👉 px.io/iconic ✔️ Discover our online programs: 👉 px.io

Experience

  • CEO at Paradox
    Jan 2020 - Present · 6 yrs 6 mos

    Paradox has one goal: to help people live their ambition and live the life that truly inspires them. We provide a set of tools and strategies around productivity, leadership, coaching and marketing... Through mobile apps, e-learning platforms, events and a strong presence on social networks. Today, the knowledge industry is facing three problems: 1 ) An effervescence of unsubstantiated theories. To remedy this, we have surrounded ourselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf), artists (Barry Osborne, producer of Lord of the Rings and Matrix), entrepreneurs (Marc Simoncini, Frédéric Mazzella, Gary Vaynerchuk)... to deconstruct their strategies and share counter-intuitive ideas that provoke thought. 2) Ideas that are worthwhile, conveyed in a boring way and that unfortunately nobody is interested in 3) Change is hard. And knowledge alone works for too few people That's why... Our ambition is to make our coaching as attractive as watching Netflix and leave our clients with only one choice: success Today, this approach has paid off, and has allowed us to exceed one million followers on the networks, to organize events and online training courses followed by thousands of people. But we wanted more, so we created 2 new brands with international ambitions.

  • Co-Founder at Goliaths
    Jan 2024 - Present · 2 yrs 6 mos

    👉 https://px.io/goliaths

  • Angel Investor at Iconic Ventures
    Jan 2023 - Present · 3 yrs 6 mos

    Selective investments in AI-driven companies, EdTech, premium B2C, wellness, hospitality, and media.

  • Conversations with Top Entrepreneurs at Paradox Business
    2014 - Present · 12 yrs 6 mos

    I meet and interview leaders of major French and international companies to dissect their strategies and success stories.

  • Conversations with Top Performers at Paradox Sans Filtre
    Mar 2012 - Present · 14 yrs 4 mos

    I meet and interview people who inspire me (authors, trainers, sportsmen, artists) to dissect their mindset, their strategies and their experiences of success.