France
- Head of Biotherm for the Nordic Hub, leading the Business Unit of the #1 skincare brand in selective distribution across Norway, Finland, Denmark, and Sweden. - Responsible of full brand P&L, driving financial performance and profitability. - Manage a diverse team of 16 members in marketing, online brand management, e-merchandising, digital media, A&I, brand activation, retail manager, and education - Successfully gained market share through a local campaign, engaging Nordic consumers with "My Source Of Strength, My Source of Hydration." - Led the successful launch of the Blue Peptides range - A&I #1 position in share of influence as luxe skincare brand through effective A&I strategies, including local events such as the Ocean Race in Aarhus (Denmark). - In charge of the local sustainability program, in partnership with Green Kayak to clean the ocean. - Actively involved in the L'Oréal DE&I community, particularly within the Gender Equality & LGBTQIA+ tribe.
- Definition, development, and implementation of a comprehensive worldwide communication strategy encompassing fragrances, makeup, skincare, and brand hallmarks. - Head of Digital Communication responsible for devising and executing innovative digital communication strategies across social platforms and with influencers. - Head of Internal Creative Studio overseeing graphic design, visual layout, graphic charts, and in-house photography. - Content Factory acting as a publisher to create engaging multimedia content for various platforms such as websites, social networks, print, e-retailers, and point of sale, effectively conveying key messages to target audiences including prescriptors, consumers, and stakeholders. - Ensuring consistent global brand image across worldwide subsidiaries. - Planning and executing 50 international and local events annually. - Managing corporate, societal, and internal communication for the group. - Spearheading the brand cause "Abuse is Not Love" to combat intimate partner violence in over 20 countries through partnerships with local NGOs. - Leading the brand advocacy program "Push the Boundaries." - Selecting and leveraging global ambassadors such as Zoë Kravitz, Dua Lipa, Kaia Gerber, Lenny Kravitz, as well as local ambassadors including Barbie Ferreira, Indya Moore, Rose, Bambam, and Kai. - Forecasting and managing annual budgets. - Building forward-thinking teams of specialists, overseeing 20 direct employees, and providing guidance to local managers across 63 markets
- Definition, development and implementation of the worldwide communication strategy for a portfolio of 7 fragrance houses: Roberto Cavalli, Cerruti, Chopard, Davidoff, David Beckham, Jil Sander, Miu Miu - Leading the creation of brand contents: press kits, communication platforms, guidelines, Q&A’s, films, visuals, speeches, presentations... - Management of celebrities and models (Georgia May Jagger, Paul Walker, Thomas Dutronc, Marlon Teixeira, Scott Eastwood, Edita Vilkeviciute, Toni Garrn....) shoot, interview, personal appearance - In charge of the “behind the scenes” (movie and visual) during advertising shoot - Organization of international & local events with editors. Nominated Best PR launch of 2014 at "Trophées de l'Evenement" for Roberto Cavalli Paradiso - Responsible for digital communication targeting bloggers/webzines and consumers through social networks (Instagram, Facebook, Youtube, Twitter): apps, contest, vidéo - Societal communication: responsible for the communication of the partnership between Davidoff Cool Water and National Geographic: content development, interviews with explorers, press trip to the Pristine Seas mission, digital activation with influencers. Total reach of 30 million viewers in 2014.
- Leading creation and development of this new house since the agreement signature in July 2010 - Recruitment and management of a team of 4 product managers - Definition of an aggressive 3-year launch plan with a strong focus on product innovation (concepts, packaging, fragrances...) for both brands: Roberto Cavalli and Just Cavalli - Management of the relationship with fashion house licensor (including Creative Director) - Leading advertising development, from concept definition to final production - Financial management of the P&L with direct responsibility for the profitability - Oversee of all the marketing supports: merchandising, media, PR, digital, training - Achievement: drive the growth from 0 to more than $100MM in net sales within 3 years
- Global manager for the Cool Water franchise (4 lines) with $180MM in net sales - Management of a team of 3 product managers - Leading the global 3 year business plan: all product development, in-store marketing & advertising, as well as digital program - In charge of the relaunch of Cool Water (Coty's largest masculine franchise): new packaging, new advertising, new endorsement - Results: 10% net sales increase in 2009 - Achievement: ignite the digital strategy by creating one of the first Facebook page and Iphone app within Coty Portfolio in 2009
- Head of the masculine portfolio (3 lines) with 70 M€ in net sales - In charge of global brand equity, business plans and all product development - Launch of L'Eau Bleue d'Issey pour Homme in 2004: strategy, product & fragrance development, coordination of all marketing supports: merchandising, media, PR.... - Re launch of L'Eau d'Issey pour Homme in 2006: new advertising, new packaging, creation of a skincare range - Launch of L'Eau d'Issey pour Homme Intense in 2007: full mix conception, creation of a 360° launch platform - Management of two junior product managers - Results: 15% net sales increase in 2007
- Brand strategy and product development of the feminine fragrance Jean Paul Gaultier "CLASSIQUE" Net Sales > 60 M€ - Leading the relaunch of the brand: new Eau de Parfum, new advertising campaign - Development of limited editions in partnership with the fashion house - Creation of an online store in partnership with Marionnaud and Douglas - Management of a junior product manager - Results: 10% net sales increase in 2003
- Oversee budget for Travel Retail and France - Financial reporting, P&L management, market analysis
- Auditor across a portfolio of clients - Mandates: industries, banks, investment funds. Main clients: Vivendi, BNP, Crédit Lyonnais.... - Team management of juniors and trainees