Germany
Communications professional with 15 years of experience in corporate communications, media relations and spokesperson work. My work focuses on media relations, spokesperson communication and the translation of complex topics into clear, credible messages. Core strengths: Corporate communications, media relations & issues management Executive advisory, leadership & internal communications Cross-channel content strategy, storytelling & newsroom models Global/regional strategic communication planning Reputation, change & crisis communication I have led international communication networks, managed cross-functional content operations and positioned companies and executives across diverse markets. My work centres on communication that is authentic, actionable and aligned with business priorities — spanning strategy translation, leadership alignment and hands-on execution. What drives me: communication as a professional stance — built on clarity, respect and responsibility, enabling organisations to communicate with purpose and credibility.
• Providing selective advisory support in corporate and executive communications, focusing on strategic positioning, reputation management and stakeholder communication • Advising leadership teams in transformation and business-critical contexts, including executive messaging and issues preparedness • Complementing hands-on advisory work with targeted development in strategic communications and leadership topics
PR Business Partner for European sales markets and corporate spokesperson. Owned external & internal comms across the region, working closely with industry partners, trade associations and public stakeholders. Represented BSH at major European trade fairs and executive events. Key impact: # Built and executed cross-border comms strategies tailored to local market needs and global priorities. # Led a network of 20+ comms professionals via a regional newsroom model and editorial governance. # Drove media relations & issues/crisis communications on supply-chain/manufacturing topics. # Owned executive visibility and content for European fairs/events (incl. IFA Berlin) across B2B/B2C channels. # Served as Social Media Officer for Europe; editorial leadership for corporate LinkedIn and regional digital platforms. # Embedded ESG themes (CO₂ neutrality, energy efficiency, sustainable logistics) in market narratives and messaging. # Promoted to middle management as part of internal leadership development. Tools & methods: # Newsroom planning, social listening and issue tracking with Sprinklr; KPI dashboards for reach, engagement, CTR/Conversion & message pull-through.
Spokesperson for Germany; responsible for the communications strategy and positioning of key production, R&D and logistics sites. Central role in employer branding, internal engagement and crisis communications. Key impact: # Designed and executed comms for 10k+ employees across manufacturing/logistics/tech hubs. # Built site-specific crisis frameworks and response mechanisms; led COVID-19 comms. # Positioned innovation, sustainability and industrial topics with regional & national media. # Aligned change/internal comms with business priorities in close collaboration with plant managers, HR and operations. Tools & methods: # Editorial planning and publishing with Scompler; governance for tone/CI/CD; analytics and reporting.
#Led the Consumer Electronics Unit, managing PR for global brands including Grundig, Osram, and Cadillac. #Directed storytelling and live-event strategies for global trade fairs, including IFA Berlin and the Geneva International Motor Show, amplifying brand visibility. #Acted as a PR Officer and spokesperson, strengthening media relationships and driving innovative campaigns.
Clients: Grundig Intermedia, Osram Consumer, Osram Specialty Lighting, Osram Opto Semiconductors
#Led the Tech & Cloud unit and advised technology clients such as Amazon Web Services (AWS), F-Secure, and Parallels. #Created storytelling concepts and managed international media coordination.
#Supported PR campaigns for clients like Intel, Rockstar Games, and Telefónica. #Worked on the launch of Red Dead Redemption, positioning the game as a cultural milestone in mainstream and business media. #Co-developed The Tomorrow Project (Intel + Arizona State University), a storytelling initiative on innovation. Clients: VARTA Consumer Batteries (overall responsible for Social Media, B2B, B2C), frog, Telefónica (Main Project: The Others), Spectrum Brands (overall responsible for Media Planning for VARTA Consumer, Russell Hobbs and Remington).
Clients: Intel (Main Projects: "The Tomorrow Project" and "Intelligenzoffensive"), Intel SSG (Launch of Intel AppUpSM Center), Rockstar Games (Launch of L.A. Noire and Max Payne 3), Trend Micro (Launch of SafeSync), VARTA Consumer Batteries, frog, Getty Images, Quelle.de (Launch).
Clients: Rockstar Games (Launch of Red Dead Redemption), Getty Images, Specific Media, Intel (Main Project: Mein Notebook), VARTA Consumer Batteries.