David Herrero Fernández

Senior Sales Manager at GoodWe

Spain

About

Commercially driven renewable energy executive with 12+ years of international experience, currently focused on global sales and commercial leadership within the utility-scale solar sector. Proven track record driving revenue growth, commercial strategy, and P&L ownership, with responsibility for $150M+ sales pipelines and ~8 GWp of utility-scale PV projects across Europe, the Americas, Middle East, and APAC. Background in project execution and global operations, bringing strong execution mindset, technical credibility, and customer-centric problem-solving into complex sales environments. Known for building trusted client relationships, aligning commercial strategy with delivery capabilities, and closing deals in high-pressure, international contexts.

Experience

  • Senior Sales Manager at GoodWe
    Jun 2026 - Present · 1 mo

  • Sales Director at FTC Solar, Inc
    2025 - Jun 2026 · 1 yr 6 mos

    Leading global sales strategy for solar trackers and software solutions (SUNPATH, SUNOPS). Managing strategic relationships with developers, EPCs, and IPPs, supporting more than 2 GWp of global utility-scale PV installations. Driving commercial growth through tailored technical and commercial solutions, in close collaboration with engineering and operations teams. Key highlights: • Increased commercial pipeline by 48% year-on-year, exceeding $150M. • Leveraging operational expertise to accelerate deal conversion by bridging sales and execution, mitigating customer risk. • Collaborated with global teams across multiple continents, including US-based projects for European clients. • Positioned FTC as a competitive alternative in strategic European and LATAM accounts.

  • Head of Project Management at Trina Solar
    2023 - 2025 · 2 yrs

    Led and developed a global Project Management organization, aligning delivery execution with business and commercial objectives. Designed and implemented a standardized Project Management framework and reporting structure across regions. Played a key role during major supply chain disruptions, working closely with logistics teams to secure alternative routes and mitigate risks. Key highlights: • Preserved ~€10M in margin by proactively managing delivery risks during the Red Sea logistics crisis. • Doubled project delivery capacity, scaling from ~600–700 MW per quarter to consistently exceeding 1 GW, with peaks close to 2 GW. • Reduced average delivery lead times by ~10% through closer coordination with logistics and supply chain teams.

  • Head of Global Operations at Greening Energía
    2022 - 2023 · 1 yr

    Led global operations and international expansion across Europe and the Americas, coordinating sales, engineering, construction, and finance teams. Defined operational KPIs and standardized execution processes to improve efficiency and project visibility across EPC and PPA portfolios. Designed and implemented operational frameworks covering new subsidiary setup and end-to-end project execution.

  • Soltec (3 yrs 1 mo)
    • Head of Operations
      2021 - 2022 · 1 yr

      Directed global operations across Engineering, Procurement, Logistics, Quality, Sales, and O&M functions for utility-scale tracker projects. Owned operational budgets, KPIs, and cross-functional alignment to ensure consistent project execution worldwide. Acted as escalation point for complex contractual, quality, and delivery issues with clients and partners. Key highlights: • Led operations through highly complex environments including COVID-related disruptions and major supply chain crises. • Supported critical projects across LATAM, the US, Middle East, and Australia, often on-site under challenging conditions. • Strengthened cross-department collaboration, significantly improving execution reliability and stakeholder confidence.

    • Project Manager
      2019 - 2021 · 2 yrs

      Managed execution of international utility-scale photovoltaic projects from design through construction and commissioning. Coordinated engineering, procurement, logistics, and quality teams to meet demanding timelines and budgets. Acted as primary interface with clients, reporting project progress and financial performance to senior management.