San Francisco Bay Area
http://davidharris.work I lead Growth for Threads, Meta's fastest-growing app, where my teams own full-funnel acquisition, onboarding, and new user retention. I also lead Meta's Rotational PM program, where I'm focused on making early-career PMs AI-native. My career has focused on "0 to 2" consumer products: getting ideas from incubation through product-market fit and into early scale. At Meta Reality Labs, I led AI-powered Avatar creation (1B+ Avatars across Meta's apps) and built a $50M creator fund for game designers that tripled usage y/y across 3,500 3D experiences. Before that, I founded the Life Events team on Facebook and grew Ads revenue products for SMBs. I write about product management at davidharris.work, with notes on strategy, operating, and how AI is reshaping the PM role. I'm a 7x marathoner and have an ongoing streak of running a half marathon distance each month, now more than 100 months and counting.
Leading growth for Threads Global co-lead for Meta’s rotational product manager (RPM) program, our flagship early career PM accelerator
Led product for Meta's Avatar and creator platforms across VR and mobile, scaling consumer Gen AI features to 1B+ users and building the creator economy behind Horizon Worlds experiences 2024-2025: Led creator / developer growth and monetization teams for Meta's 3D gaming experiences on VR and mobile • Drove Gen AI product strategy for 3D content creation, shipping tooling for creators and consumers including a patent-pending AI Avatar stylist • Conceived and deployed a $50M creator fund (owned P&L), driving 3x YoY usage across 3,500 3D gaming experiences • Managed a distributed team of PMs across the US, Canada, and UK, supporting an org of 200+ engineers 2021-2024: Led product teams building Avatar creation, editing, and consumer use cases across Meta's family of apps • Scaled Avatars to 1B+ across VR, Facebook, Instagram, and WhatsApp • Launched ML-generated Avatars (selfie → Avatar), leading a cross-functional team across research science, technical artists, and product • Built and launched the Avatar Store, a two-sided marketplace with marquee brands including Prada and Balenciaga, partnering directly with Meta's CEO and c-suite on business model and metaverse primitives
• Created a team to deliver value for SMB advertisers, generating hundreds of millions of dollars in incremental revenue through product growth work: data- / hypothesis-driven, high frequency experimentation & optimization • Hired, managed, and grew a team from 1 to 7 PMs, and supported a team growing from 15 to 60 engineers (plus more cross-functional partners) given team's over-performance in revenue outcomes
Product lead for driver loyalty & quality efforts • Launched and grew driver loyalty program, Lyft Rewards, increasing monthly driver retention and weekly driver hours 2x goal. Managed product & ops team and multimillion $ quarterly P&L. • Led team of algorithm data scientists to develop driver quality ML model to quantify, explain, and predict driver profitability. Created integrated platform with supply levers to prioritize high value drivers, increase profitability, and motivate drivers to improve.
Product Manager, highlights: • Founded Life Events team within the Profile organization. Led product team with goal to inspire people to come together around their most important milestones. Increased posts about life events more than 3x. • Built, launched, and grew standalone app for video influencers, Facebook Creator. Achieved stable retention and grew to 6-figure MAU. • Led development of personalized videos that combined user content with animations and live action graphics to improve Facebook brand, like “Friendversaries.” Launched evergreen videos to XX million users/day, and a single campaign reaching 1B+ users. • Co-founded Sports Stadium product team. Defined opportunity, built GTM strategy, and grew to XX MAU.