Greater Paris Metropolitan Region
🌟 With over 20 years at renowned brands like Danone, Lesieur, and Fleury Michon, and recognized as Marketing Personality of the Year in 2012, I founded Transformation Positive to help businesses navigate changing consumer landscapes. As a passionate advocate for sustainable marketing and communication, I leverage concrete methods to integrate CSR into brand offerings. I thrive on uncovering the hidden gems within organizations to develop positive, innovative, and impactful solutions that ensure both business and planetary sustainability. 🚀 How I Help : ** Define Your Purpose : The backbone of your strategic vision, rooted in your company's history, values, and future aspirations. ** Transform Your Golden Nuggets : Turn existing and new strengths into tangible, sincere, and verifiable proof of your commitment. ** Unite Expertise : Bring together the skills of all your agencies and teams to build commercial successes. ** Engage Stakeholders: Formulate operational solutions, innovations, and business pivots to align your actions with your purpose. 🎙️ Who I Am : Founder of the ecosystem "Réussir Avec Un Marketing Responsable," Podcaster, and President of the Collective "En Vérité." Discover more about my methods and approach in my podcast "En Toute Transparence". 🌍 Ready to Transform Your Business for a Sustainable Future? Visit www.transformationpositive.fr and see how we can help.
Helping companies and board members in transforming brand image and creating high value business offers with positive impact for both consumers and the planet.
In charge of the course "Sustainable Marketing : a key to a more desirable future" For Master 2 students
The platform “How sustainable marketing drives you to growth” is funded by ADEME and supported by Citeo / Union des Marques / Adetem / Audencia / Ilec. It enhances 80+ case studies that combine sustainability and business success.
Co-founder of the MsC "Sustainable Communication and Marketing" and in charge of the deployment of the Raison d'Être in all school activities
In charge of Brands / Communication / PR / Innovation / Digital Transformation for the Group #VenezVerifier Campaign : double digit growth in sales & Best French Food Campaign in 2015 and 2018 Redefining the brand platform and Company purpose : Aider les Hommes à Manger Mieux chaque jour Creation of the Innovation LAB to define and implement strategic growth opportunities Creation of the Consumer HUB for a better interaction with consumers and civil society. Elected best food brand in engagement in 2018. Launch of breakthrough innovations "ZéroNitrite" & "Wood instead of plastic" ready meals Building innovative Organic supply chain to secure the independence of the group and build consumer engagement