David Frayne

Senior Manager Digital Innovation at adidas

Amsterdam Area

About

Experience

  • adidas ()
    • Senior Manager in Digital Innovation
      Mar 2025 - Present · 1 yr 5 mos

    • Senior Manager Digital Strategy & Innovation
      Jul 2023 - Mar 2025 · 1 yr 9 mos

    • Manager Digital Strategy & Innovation
      Dec 2021 - Jul 2023 · 1 yr 8 mos

      - Deliver projects end-to-end successfully, ideally through effective application of PMI/Agile methodology. - Develop detailed plans that allow providing transparency on progress and identifying risks on time. - Identify interdependencies with other projects and solve issues proactively. - Drive continuous improvement of products, processes or systems within the project scope. - Lead and manage team resources (internals and externals) to deliver and support projects & programs. - Act as the key contact person for local / global stakeholders. - Apply appropriate and effective communication methods to the project sponsors and important stakeholders throughout the project lifecycle. - As conflicts arise within projects, identify solutions and contribute to their resolution in a timely and appropriate manner and escalate to project sponsors if necessary. - Manage change within projects and ensure changes are smoothly and successfully implemented to achieve lasting benefits. - Execute project controlling as an independent element to ensure that actual project costs are in line the committed budget. - Conduct engagement reviews. Verify compliance with quality assurance procedures. Validate if project are delivering against program KPIs. - Monitor project variables (cost, effort, scope, etc.) against plan in order to implement corrective or preventive actions. - Drive the implementation of elements of the transformation to full agile working mode and facilitate agile adoption. - Contribute to developing and orchestrating the demand & delivery process within DBC. - Facilitate initial demand discussions. - Create business cases per market with support from Analytics team to evaluate growth opportunities. - Propose priorities for market rollouts based on business potential and market specific needs. - Develop base platform capabilities required to fulfil business cases, together with IT.

  • Marketing Director at ProBlue Consulting Services
    Sep 2018 - Nov 2021 · 3 yrs 3 mos

    - Established the marketing and advertising program. - Established, manage and implement strategic marketing deliverables. - Planning, directing and coordinating marketing efforts. - Customer profile modelling. - Researching and identifying new business development opportunities. - Developing and managing advertising campaigns that varied between digital and paid advertising. - Supporting, implementing and directing lead generation efforts. - Management role that supports over 40+ team members, overseeing contractual and client-facing interactions. - Coordinating social media and content marketing strategies. Additional operational duties: - Building new and existing relationships with current and potential clients. - Sourcing suitable candidates through lead generation and marketing efforts to fulfil client requirements. - Management of contracts with clients and management of procurement within the business. Implementing and managing successful on-boarding processes.

  • Account Manager at ninety9cents
    Mar 2015 - Aug 2018 · 3 yrs 6 mos

    - Account Manager on Checkers. Previously I ran with the MediRite, Shoprite and Checkers LiquorShop brands before moving on to the full Checkers account. - Take client briefs and devise content plans to map out the campaigns required. - Work with the team to devise advertising campaigns for Checkers that meets the client's brief and budget. This includes managing the creative team; including briefing and leading them on the projects from start to finish. - Manage and brief in every element of the campaign through the line (Print, TV, Radio, Expo stands, Photo shoots etc) to Digital (e-mailers, micro sites, social media, external media etc) - Present creative work to clients for approval or modification. - Pull reports to provide to clients on the effectiveness of the campaigns that have been run. - Co-ordinate with the production team to create, cast and cost radio, photo shoots and TV adverts, from voice artist selections and recordings to prop sourcing and post production creation. - Work with media houses to schedule media placements for all campaigns - Liaise with, and act as the link between, the Client and 99cents by maintaining regular contact with both, ensuring that communication flows effectively. - Working on Checkers campaigns like Corporate Price, Meat Market, Famous For's and Back to School

  • Account Executive at Fishgate Advertising
    Jan 2013 - Feb 2015 · 2 yrs 2 mos

    - Attending and arranging meetings with clients to discuss their needs and requirements. - Taking a client brief and restructuring it to be a coherent brief for the creative team. - Working with the team to devise an advertising campaign that meets the client's brief and budget - Managing the creative team, including briefing and leading them on the projects from start to finish. Keeping the client in the loop at all phases of the campaign. -Making sure deadlines are met. - Liaising with, and acting as the link between, the client and Fishgate by maintaining regular contact with both, ensuring that communication flows effectively; - Presenting creative work to clients for approval or modification. - Handling budgets, managing campaign costs and invoicing clients - Writing client reports - Monitoring the effectiveness of campaigns - Undertaking administration tasks - Creating 'pitches', along with other agency staff, to try to win new business for the agency.

  • Internship at PHD working mainly in digital department at PHD
    Jun 2012 - Jul 2012 · 2 mos

    - Compiled a social media presentation for Truworths (social media findings) - Pulled social media page statistics for a competitive review and analysing the findings - Compiled digital media schedules - Researched and compiled a presentation on online radio (pro’s & con’s) - Loaded digital campaigns on the Media Mind 3rd party ad server - Effective Measure demographic research - Attended various client briefs and status meetings (Ackerman’s, Checkers and Puma) - Attended various digital publisher meetings