L'Hospitalet de Llobregat, Catalonia, Spain
Senior Digital Marketing Technologies Expert. Passionate about UX and Digital Sustainability. Continous intrapeneur. Product Owner. I love offering users good IT experiences and useful IT products and I know how to fill the gap between business strategy and tech products. I have experienced the digital transformation in several companies: from classic waterfall to Agile methodologies, from classic silo-department teams to multi-disciplinary user centric teams, from IT solutions to IT Product Management. Proactive and challenger by DNA, I’m good at creating and simplifying processes and establishing rules for newly created teams. I consider myself very well versed in being able to promote the best of people, boost their capacities and leading them.
Leading large-scale digital transformation programs, with a focus on complex system migrations, IT delivery, and business transformation across global markets. Managing end-to-end program execution, including planning, governance, stakeholder alignment, risk management, budget tracking, and delivery coordination across business, IT, and external partners. Coordinating cross-functional teams and vendor delivery, ensuring clear ownership, structured ways of working, and effective use of IT project management tools to maintain visibility, control, and execution discipline. Working in dynamic, multi-market environments to connect business priorities with technology delivery and ensure digital solutions are implemented in a scalable and sustainable way.
Marketing and Sales Digital Technologies Advocacy Expert. As Global Digital Marketing Services Manager I'm in charge of understanding and collecting the digital demands for Digital Marketing and Sales strategic units in the world’s largest food and beverages company, with 2,000+ brands and present in 186 countries. Translating business needs into tech solutions thanks to our complete internal IT Product portfolio. Advocating the internal Nestlé IT Product portfolio and also identifying needs or possible gaps between the business need and the digital ecosystem reality (internal and external). Acting as trusted advisor providing awareness, direction and guidance to business stakeholders to receive the best IT value and innovation to drive Nestlé globally to its digital transformation. Running regular strategic meetings to ensure full alignment with senior leadership in central brand teams and the functions. Taking a transformational and leadership role within the assigned regions to influence the evolution of the IT organization and the delivery model to best serve my stakeholders.
With my co-idea owner, we have presented an idea to InGenius, the Nestlé intrapreneur accelerator platform for employees. The idea was selected to be part of the incubation process: from ideation, expert panel, creating the concept, pitching it to top executives of the boardroom asking for funding, creating an MVP and a pilot during 2020. Currently we are in the pilot phase with 1.000 users and showing being a clear success with many engagement and a really long waiting list. The Nestlé Digital Library is an online platform that allows Nestlé employees to have access to a library with more than 7000 titles of ebooks, audiobooks, magazines and book summaries focused on growing the capability building, professional self-learning and democratizing access to culture. The library also includes fiction, pet related, youth and family titles. For that, we have developed a web version, iOS and Android mobile apps and Windows desktop app. All of them with an integration with Nestlé Single Sign-On to simplfy the access to our users.
Project Manager Lead for the Customer Experience Design UI team for Large Format 2D and 3D sections. • Managing around 16 large and complex projects and 25+ front end UI designers and many other stakeholders to take forward UI projects. • Change driver and responsible for the implementation of the Agile SCRUM methodology throughout the team and across the Business Unit. Moving from pure waterfall to Agile methodologies. • Leading the Project Management tool unification and migration project across the Business Unit. From MicroFocus Agile Manager and MS Project to Atlassian JIRA Software. • Identify possible risks and avoid and solve relationship issues with all the stakeholders.
UI Project Management Lecturer for the LCI Barcelona Interface and User Experience Design UI | UX postgraduate program.
UI Project Management Lecturer for the ESDi Master Degree in Interface and User Experience Design UI | UX.
Leading digital marketing projects for Marketing and Brand Communications units as the corporate web page, CRM, landing pages, mobile App and other integrations between the ERP and the corporate web page. • IT manager of the CMS (www.esade.edu website and other parallel sites) desktop, mobile, digital media including digital signage, e-mail marketing and new digital and social projects. • Managing external development suppliers (Software Factory) and internal customers. • Responsible for an annual budget of €500,000. • Large projects led successfully: o MyESADEApp: Launch of the first exclusive mobile app for ESADE students. o 2016 New ESADE web site: Conceptualizing how the new corporate website of ESADE will in 2016, change management and start of development of the first sites. o ESADE Brochures: Proposed adoption of a digital publishing platform brochures in digital, mobile, attractive and analytical capabilities format.
HelpDesk, ITIL implementation, On-Line webinars, Adobe Connect specialist. IT HelpDesk Specialist responsible for the User Care Center – ICT Services in the ESADE Business School building in Barcelona - Fundación ESADE (Ramon Llull University). • Managing a six people HelpDesk 1st level team. • Webinar specialist, Adobe Connect platform administrator: managing webconferencing, events and trainings online. • Responsible for the introduction and adaptation of ITIL philosophy in the services management and business processes. • Maintenance and IT innovation inside the classrooms. • IT trainer in several specialties to the employees of the company. • Management of the Ticketing platform.
IT HelpDesk internship for the User Care Center – ICT Services in the ESADE Business School building in Barcelona - Fundación ESADE (Ramon Llull University). • HelpDesk 1st level support. • Design and creation of documentation, guides and user manuals. • OS deployment. • Support for mobile devices (tablets and smartphones). • Acts and events installation and support (picture and sound). • OS corporate-level maintenance.