Brooklyn, New York, United States
Creative, marketing and UX copywriter/content designer, AI content designer, LL developer and content/business/creative strategist. Uses Figma, Miro and other digital marketing tools to develop strategic partnerships, design content and bridge business and creative disciplines. Web content writing, SEO copywriting, copy editing, team management, storytelling, AI prompt design, general strategy, creative thinking, creative writing and more. All of the above in one human being. I’ve published one graphic novel and a graphic short story in an anthology, written several articles for the Onion, helped to rebrand whole companies, overhauled entire triggered email content for a giant tech company, helped launch user-created content sites, single-handedly revamped the voice and tone (and voice/tone guidelines) for one of the largest companies on the planet, tested and established processes for emerging AI content and prompt writing, launched a million sites, collaborated with strategists and designers and devs and product managers to win a Webby, embraced run-on sentences for the purposes of anti-brevity, managed teams and mentored creatives, I and love a dulsot bibimbap (with two eggs). I’m the guy that friends, acquaintances and family call on to workshop and beta-test ideas and products, or break down and edit stories. I listen and ask questions and presume to know nothing so as to be a surrogate for the user. I establish narratives and storylines for sites and stories, articles and speeches. I write because I love (and need) to tell stories; to entertain the world and myself. A more complete portfolio can be found on the internet: davidprecht.com/work
- Marketing, UX and UI copywriting - LLM development - Content strategy - AI content design
Promoted to lead UX writer and led the effort to evolve the craft from UX to IX/AI and conversation design and prompt engineering. Collaborated cross-functionally to establish new company-wide guidelines for copywriting in a Gen AI world. Worked closely with clients, project managers and program managers to craft engaging content. Key projects/achievements: - Created a Huge LLM for pitching new work and future internal AI projects - Led copy rebrand work for Android’s entire brand which drove a 14% increase in engagement and 12% reduction in bounce rate - Won a Webby Award for Android redesign and rebrand work - Managed and mentored 4 copywriters to advance from mid to senior level - Redesigned, rethought and launched Android 14 which led to a 17% increase in engagement and a 38% reduction in bounce rate - Key site launches: Better Together for CES, Android.com (iOS and Android versions), Switch to Android, Wear OS, With Google built-in Auto, Android 14
- Managed creative assets, style guides and content strategy for brand, site and blog - Collaborated on creation and launch of brand blog - Wrote, edited, proofed all written content for brand, site and blog - Developed editorial process flow