Frankfurt, Hesse, Germany
At Cyreen, we have been hard at work crafting an offline alternative to the web-based cookie – introducing C.A.P. (Connecting Ad-Impressions with Purchase). Our innovative technology is poised to redefine in-store retail media by seamlessly translating the precision of web-based cookies into the world of offline stores. As a co-founder of Cyreen, I have been developing data-driven applications for brick-and-mortar retailers for the past years. All while having userfriendliness and the actionability of the findings in mind. Together with over 100 large FMCG brands, I have created insightful retail media reports - providing transparency for their marketing activity while monetizing a retailers in-store frequency. I have a Double Degree from the University of St. Gallen in Strategy and International Management and from the Rotterdam School of Management in Strategic Entrepreneurship. I am a Serial Entrepreneur passionate about innovations that combine hardware, software and data in the offline space. I have gained incredible insights during my many occupations in the field of banking, marketing, business development and by being self-employed next to my studies. I have been engaged in many volunteering projects, spanning from the International Students’ Committee organizing the 43rd St. Gallen Symposium to over 20 years in the youth organisation Jungwacht and Blauring. Both of which have taught me leadership skills and to work in a fast-changing environment.
At Cyreen, we have been hard at work crafting an offline alternative to the web-based cookie – introducing C.A.P. (Connecting Ad-Impressions with Purchase). Our innovative technology is poised to redefine in-store retail media by seamlessly translating the precision of web-based cookies into the world of offline stores. As a co-founder of Cyreen, I have been developing data-driven applications for brick-and-mortar retailers for the past years. All while having userfriendliness and the actionability of the findings in mind. Together with over 100 large FMCG brands, I have created insightful retail media reports - providing transparency for their marketing activity while monetizing a retailers in-store frequency.
C-Talks is an independent trust-based peer-to-peer community for Senior Executives. C-Talks facilitates the active dialogue between C-Level leaders within a trusted, exclusive and personal setting. Our members exchange, in an honest and open dialogue, thoughts, learn through unbiased peer advise and collaborate in order to strengthen themselves as leaders, their companies and ultimately the Swiss economy as a whole. - Evaluation of different CRM database solutions and the introduction, modification and specification of the most suitable - Set-up and maintenance of the homepage structure, including domain registration, IT-support management, general conceptualization and content-creation - Creation of informative dashboards for all purposes and its weekly updating - Structuring of the invitation periods for all the events, coordinating the invitation process within the team, generating the CRM-based invitation lists and formulation of the invitation letters
MONOQI is the online destination for hand-picked designed based in Berlin, Germany. - Working as a project manager in support for company profitablility projects. Conducting project controlling & status reporting and setting up JIRA system for initiative and task tracking. - Introducing the business intelligence tool Tableau. Creating BI reports and performance charts with Tableau and conducting Tableau workshops and on boarding for colleagues. - Supporting in preparation of company investors pitch presentations.
OneFit – The fitness- and lifestylepass of Switzerland. - Self-Employment: Responsible for Finance, Investor & Partner Relationshipmanagement - Being part of a four person founder’s team setting up an own fitness & lifestyle network in Switzerland spanning over 100 sport facility partners. - Establishing elaborate business model & business plan. - Setting up a CRM-tool and creating several pitch decks for investors and partners. - Developing the financial analysis of the company and presenting it to possible investors and stakeholders. - Negotiating and establishing a good relationship with several stakeholders (Venture Capitals, Health Insurance and big corporations). - Sales negotiations with franchising partner, different fitness and sports facilities followed by contract closing.
Avantgarde is an international creative agency with a focus on building emotional connections between brands and their consumers – regardless of individual channels and disciplines. We consider each briefing a challenge to develop engaging brand experiences that turn consumers into fans. My experiences were: - Experiential Marketing – Launch of a new retail product and organisation of Key-Account- and Sales-Force-Events. - Conceptualizing and creating of promotion and product presentation ideas. - Research and location checks for events in Bern, Basel and Zurich. - Co-organisation, planning as well as independent coordination of suppliers. - On-site organisation and coordination during the events. - Support during the creation of different print- and marketing material.