Italy
🔍 I help companies improve their brands' digital visibility through data-driven and practical SEO and LLM Operations strategies. 🎯 My approach is hands-on and focuses on tangible results to ensure that the brand stands out in a crowded digital landscape. 💼 My experience includes working with major brands in the Automotive, GDO, Energy Utilities, Technology, and Beauty sectors during my time at OMD and Alkemy.
- GEO/LLMO Strategy: strategic optimizations and monitoring to position brands in the conversational AI landscape (ChatGPT, Gemini, Copilot, Perplexity, Meta AI and Google AIO). - SEO Strategy Development & Execution: Creating and implementing SEO strategies based on client needs, translating them into actionable plans. - Organic Growth Identification & Technical SEO: Using analytics and tools to find growth opportunities, analyze trends, and identify technical improvements. This includes monitoring SEO health and performance, uncovering problems, and finding solutions. -Market & SERP Analysis: Analyzing market trends and monitoring strategy performance across various search platforms (Google, Bing, YouTube, Amazon), including managing corporate SERP reputation. - Link Building & Digital PR: Developing and implementing link acquisition and digital PR strategies. - Cross-Functional Collaboration & Sales Support: Supporting sales with SEO tender documents and collaborating with other teams to integrate inbound marketing with paid media campaigns. - Client Sectors: Energy suppliers, Retail, Home appliances (multilingual e-commerce), Luxury, Travel, Automotive, TelCo, Onlus, IT & Cyber Security
- Develop and execute SEO strategy based on client goals and needs and translate strategy into an actionable roadmap. - Identify organic growth opportunities by leveraging analytics and SEO tools to evaluate data, analyze trends, and identify technical improvements. - Monitor SEO health and performance by managing analytics to uncover past problems, pinpoint root causes, and identify opportunities. - Analyzing key market trends and monitoring strategy performance (on Google, Bing, YouTube, and Amazon). - Corporate SERP Reputation: monitoring and managing a brand or person's reputation on search engines. - Link Acquisition and Digital PR strategy development and implementation. - Support sales team in planning, preparing, and submitting technical SEO tender documents. - Collaborate with other teams to integrate inbound marketing strategies with paid media campaigns to intercept qualified traffic at each stage of the purchase decision process.
• Technical SEO & Content consulting of properties to clients; • Analysis of the main market trends and monitoring of the performance of the strategy; • Develop and implement Link Acquisition and Digital PR strategy.
• SEO: technical / editorial optimization activities to improve the organic positioning of Renault and Dacia websites on search engines; SEO Local to optimize dealers websites. • Update the company website with new content using the content management system. • CRO: analysis with web and ux analytics and optimization of information architecture and user journey.
• Support CRM processes across the business. • Update the company website with new content using the content management system. • Assist with the development of DEM and newsletters.
Project work commissioned by Medici Senza Frontiere Italia- Digital Media Plan 2017.