Dubai, United Arab Emirates
As a Regional Head for Fortune 100 Manufacturer Caterpillar, I lead commercial strategies, sales operations and business development in emerging and mature global markets, including Europe, Asia, Africa and the Middle East. HOW I INCREASE PROFITABILITY ➜ Helm commercial strategies focused on market penetration and expansion, and establishing trust. ➜ Champion operational excellence key to improved efficiency and quality standards adherence. ➜ Introduce innovation and drive the adoption of technology automation embraced as best practice. ➜ Develop strategies that close cultural gaps and meet customer needs around the world. ➜ Build, develop and train KPI-driven teams regarded by customers and key accounts as proactive and valued strategic partners. ABOUT ME A long-time Formula One & MotoGP enthusiast, mountain biker and road cyclist, I’ve always been fascinated by both the business and technology behind anything on wheels. This proved an ideal fit for a company like Caterpillar, a global manufacturer of utility vehicles, marine vessels, engines and more, where I’ve provided leadership supporting growth around the world.
➜ As Commercial Head of Marine in the Africa, Middle East & Indian region, I've built a team and led a growth strategy that to date has yielded a robust product sales pipeline and 8-figure/multi-year deals. ➜ My team remains committed to on-time delivery, and I oversee key distributors accountable for shipbuilding in multiple countries. Our results speak volumes and have delivered growth. ➜ Caterpillar is a Fortune 100 manufacturer of marine engine vessels , utility vehicles , machinery , engine and equipment.
I lead an aftermarket field service consulting team regarded as valued partners instrumental to driving strategic growth in the region. This team supported dealer sales and operations across Africa, the Middle East and Russia. HIGHLIGHTS: ➜ Achieved 2X growth goal a year ahed of schedule ➜ Maximized performance building an automation tool for asset capacity analysis and decision-making,embraced as best practice and deoployed globally ➜ Embraced use of virtual and A/R tech to provide disruption-free support during pandemic. ➜ Enhanced field team readiness by creating a Field Workforce Development Plan. ➜ Ensured standards adherence throughout construction of an additional facility ➜ Led multiple projects that supported key account retention
Moving from South Africa to the UAE to support Dealer Parts & Service Operations across Africa, the Middle East and Russia, I led a small consulting team that tangibly improved dealer performance by supporting a 50-member field team: ➜ Championed the adoption of standards and technology (from A/R to Big Data) while implementing Caterpillar Operational & Service Excellence Programs. ➜ Instituted KPIs and continuous improvement initiatives. ➜ Organized region’s first Parts & Service Operations Summit.