Zürich Metropolitan Area
I work with climate, agri-food, and regulated B2B businesses where commercial traction is lagging technical progress. Typically at €0.5M–€10M revenue, where the product, science, or sustainability proposition is strong—but revenue, pricing, and market positioning are not yet translating into predictable growth or investor confidence. At board and advisory level, this usually shows up as: - Revenue growth that stalls despite apparent pipeline - Sustainability or ESG propositions that do not convert into pricing power - Fundraising processes slowed by weak commercial narratives - Misalignment between commercial strategy, operations, and regulatory constraints These are not operational issues. They are board-level commercial risks. I support founders, boards, and investors in diagnosing and addressing these risks early—before they become structural constraints on scale, valuation, or exit. My work sits at the intersection of: - Commercial strategy - Investor readiness - Sustainability-led value creation - Regulated market dynamics Bringing independent perspective, pattern recognition, and execution-grounded judgement into board discussions. What I bring at board level: - Commercial scaling strategy in complex, regulated B2B markets - Translation of sustainability and technical propositions into defensible revenue models - Investor readiness, including commercial due diligence and fundraising narrative development - Pricing architecture, including outcome-based and value-linked models - Alignment of sales, marketing, operations, and supply chain into scalable commercial systems Selected experience: - Scaled AgTech revenue 5x (€200K → €2M+) in a regulated supply-chain business - Delivered 180% growth and supported successful acquisition in a climate-tech business - Contributed to €500M+ cumulative shareholder value across advisory and operating roles - Built €100M+ enterprise pipeline across international markets I work with a small number of companies at any one time, typically in: - Advisory Board roles - Board-level commercial advisory mandates - Situations requiring independent perspective on growth, GTM, or investor readiness Often alongside founders and investors navigating scale, transition, or fundraising. If you are seeing these patterns in your business, or anticipating them as you scale, I am always open to a focused conversation.
TANIT Solutions is an AI-driven platform pioneering regenerative agriculture systems and sustainable ingredient supply. I advise the Founder and leadership team on strategy, commercialization, and organisational readiness as the company scales. Key Contributions: Strategic Direction & Market Positioning – Guided the definition of the initial product and ingredient portfolio and helped shape a focused commercial strategy in the fast-growing regenerative agriculture and AI-designed ecosystems sector. Investor Readiness & Commercial Narrative – Strengthened fundraising positioning by refining the investor story, identifying value drivers, and advising on critical financial and go-to-market metrics. Brand Development & Go-to-Market Strategy – Shaped the foundational brand strategy, messaging architecture, and GTM plan to ensure clarity of value, differentiated positioning, and a de-risked market entry. Governance & Operational Foundations – Provided external oversight on quality management, supply chain feasibility, and early-stage regulatory considerations to support scalable, compliant growth. Ecosystem Engagement & Partnerships – Acted as an ambassador for TANIT, opening doors to investors, supply chain partners, agritech experts, and commercial stakeholders.
Sustainability-led regenerative agriculture company. * Defined and executed go-to-market strategy across European markets. * Implemented ESG-aligned brand identity and value-based pricing model. * Led sales and marketing operations during scale-up phase. * Supported Indian smallholder farmers in adopting organic agroforestry practices, securing high-quality supply chains with measurable social and environmental impact. (Earlier Role: Advisor to CEO Apr '20 to Feb '23)
Advisory firm supporting equity-backed growth companies. * Delivered commercial strategy for VC/PE-backed B2B and B2C firms. * Conducted investor readiness surveys and workshops with Founders and Boards, and commercial due diligence for investors. * Acted in interim sales and marketing leadership positions.
Carbon-neutral IT hardware provider for sustainable enterprises. * Repositioned the brand and executed multi-channel demand generation campaigns, achieving 180% revenue growth in 18 months. * Expanded product lines and partnerships, driving an additional 30%+ in revenue. * Built and led a high-performing commercial team; company received 8 awards in the sustainable tech sector. (Earlier Roles: Advisor to CEO Jan '20 to Nov '20 and Interim Chief Sales Officer Aug '20 - Nov '20)
International Business Process Outsourcing (BPO) and Enterprise Workplace Solutions (EWS) provider. * Delivered €100M+ sales pipeline via integrated full-funnel campaigns. * Improved marketing ROI by 600% and pipeline contribution by 500%. * Led global brand repositioning across 8+ legacy brands. * Implemented global MarTech stack (CRM, Marketing Automation, CMS, Data Analytics, SEO/SEM). (Earlier SPS roles: Director of Marketing and Communications, UK; Head of Marketing & Communications, Document Solutions Group)