Dublin, County Dublin, Ireland
I help B2B brands turn LinkedIn advertising into measurable pipeline and revenue. Today I’m a Senior Account Executive in LinkedIn Marketing Solutions, consistently 100%+ to goal. I manage a diverse enterprise portfolio and partner cross-functionally with product, marketing, demand generation, support and leadership to unlock growth for customers such as McDonald’s, Grant Thornton, Premier Inn, University of Southampton, GE and Dentsu. Before LinkedIn I spent 7 years as a SaaS Account Executive (5+ years in Enterprise Sales) with Salesforce and Sprout Social selling MarTech solutions. Prior to moving into SaaS sales I directly led revenue-generating teams, including hiring and coaching, in the nonprofit sector as Head of Fundraising & Marketing at COPE Galway and Head of Corporate Partnerships at UNICEF Ireland where I grew income from €1.6M to €3.9M over the course of 5 years.
As a Senior Account Executive within LinkedIn Marketing Solutions, I own a closed book of 50+ UKI B2B advertisers: - Deliver retention and expansion through structured account planning and prioritisation. - Lead executive-level and agency-supported planning sessions to align LinkedIn strategy to customer outcomes. Turn insights into measurable action plans. - Drive measurement and creative excellence programmes (including Conversion API / Revenue Attribution Report adoption). Partner with Product, Insights, and Support to unblock progress. - Create clear, data-driven narratives for forecasts and business updates. Maintain strong CRM and forecasting hygiene. - Beat quota: FY25 108% annual attainment. 9% YoY book growth. FY26 H1 102% attainment.
- Achieved 113% quota attainment for FY23, exceeding targets consistently by leveraging consultative sales approaches and aligning solutions with client goals. - Spearheaded enterprise sales across EMEA, managing a diverse portfolio of accounts, including Tesco, Budweiser, IHG, Sennheiser, UK Sport, South West Water and Bugaboo, focusing on companies, nonprofits & public sector organisations with 1,000 to 3,000 employees. - Built strong relationships with senior-level decision-makers across multiple functions, successfully expanding client accounts and driving renewals. - Conducted deep discovery sessions and collaborative workshops to identify client challenges and position Sprout Social’s solutions effectively, delivering measurable ROI. - Utilised advanced tools, including Sales Navigator, Tableau, Salesforce, 6sense, Outreach and Gong, for territory planning, pipeline management, and precision forecasting. - Partnered with cross-functional teams: solutions engineers, customer success managers, and professional services, to drive deal momentum and ensure customer satisfaction. - Delivered compelling presentations and product demonstrations, educating clients on leveraging social media and influencer management tools for enhanced brand engagement and revenue growth.
Represented the full suite of Salesforce Marketing and Commerce Cloud solutions for Enterprise NGO & Public Sector customers across EMEA, including Email Studio, Mobile Studio, Social Studio, Advertising Studio, Interaction Studio, Datorama, Pardot, and Commerce Cloud. - Partnered with Account Directors, Solution Engineers, Product Managers, and other cross-functional teams to deliver tailored MarTech solutions that met customer requirements. - Enabled NGOs to create personalised, data-driven customer journeys through email, mobile, social, commerce, and digital advertising channels. - Played a pivotal role in helping organisations adopt intelligent marketing platforms to enhance engagement, improve operational efficiency, and drive measurable outcomes. - Acted as a trusted advisor, leveraging deep product knowledge and consultative selling techniques to build strong relationships with key stakeholders.
Worked with nonprofit & public sector customers across the UK and Ireland to implement Salesforce technology, enabling them to enhance productivity, transform digital experiences, and create greater impact. Consistently exceeded sales targets, achieving top quota attainment in the SMB UKI Team for 2018 and H1 2019. Recognised as the top EMEA performer at Salesforce Bootcamp for delivering outstanding results. Collaborated with cross-functional teams to provide tailored solutions aligned with clients’ unique needs.
- Promoted to lead UNICEF Ireland’s Corporate Partnerships team, driving strategic engagement with corporate partners to fund and support global programmes for children. - Successfully recruited and onboarded a Corporate Fundraising Manager to take over my previous role, ensuring a smooth transition and continuity of key partnerships. - Managed and developed a high-performing team, fostering collaboration and delivering measurable impact across multiple corporate accounts. - Represented UNICEF Ireland in high-level negotiations and external engagements, strengthening relationships with existing and prospective partners.
- Managed a portfolio of high-profile corporate partnerships, including Aer Lingus, Primark, IKEA, H&M, and Unilever, ensuring alignment with UNICEF’s mission and maximising funding opportunities. - Negotiated and secured partnerships with corporate and commercial entities, foundations, and high-net-worth individuals to support UNICEF’s global programmes for children. - Delivered compelling proposals and presentations to corporate stakeholders, demonstrating the value of UNICEF’s initiatives and inspiring long-term collaboration. - Acted as a key point of contact for partners, nurturing relationships and delivering tailored solutions to achieve mutual objectives.
Key member of the senior management team, reporting directly to the CEO, with full accountability for fundraising, earned income, marketing, and communications strategy. Led a high-performing team to drive substantial revenue growth and brand visibility for the organisation. - Created a fundraising strategy that delivered a 220% increase in fundraising income, growing from €219k in 2013 to €705k in 2016. - Recruited, developed, and scaled a professional fundraising team, focusing on high-growth revenue streams and sustainable income generation. - Expanded the regular giving programme, increasing direct debit donors from 48 to over 700, boosting annual regular donor income from €15k to €134k. - Spearheaded the growth of the CEO Corporate Sleep Out, raising revenue from €28k in 2013 to €110k in 2015, positioning it as a flagship fundraising event.