Brooklyn, New York, United States
An accomplished and innovative senior sales development executive with a proven track record of achievement in business development, B2B and B2C initiatives, partnership facilitation, and strategic planning. Comprehensive experience in account management, entrepreneurship, and mentorship. An exceptional and dedicated leader who leverages highly-developed interpersonal and analytical skills to facilitate business efficiency and drive corporate revenue.
Led sales division for mass market, distributors, value channel, club stores, and convenience stores. Acquired new accounts and expanded business with current customers to drive sales growth. Developed business plans and budgets. Created new, scalable business opportunities. Created new B2B business program, which spun off into separate division, and generated more than $10M in revenue. Facilitated new advertising partnership initiative, drove over $6M in sales, and partnered with marketing team to move this program forward. Identified opportunities for trade show participation and led development of trade show booth exhibits. • Reached $100M revenue for division at end of 2020. • Averaged over 15% sales growth annually over 11 years. • Launched “white label” vendor drop ship program and generated over $2M annually. • Initiated new partnerships with mass market retailers and generated over $20M annual revenue.
Developed franchise growth in U.S. and Puerto Rico. Introduced brand and franchise in Mexico. Supported relationships with franchisees. Upheld brand standards in all franchise locations. Enforced compliance with new initiatives. Managed franchise communications. Directed franchise marketing, merchandising, and operations committees. Executed sale and acquisition of franchise locations. Integrated Party America franchisees into Party City for corporate acquisition. Implemented growth with over 60 franchisees for over 350 locations. Introduced secret shopper program to support corporate brand initiatives. Led POS transition to new platform across all stores. • Upheld brand standards across more than 350 franchise locations. • Developed communication and franchise support teams. • Led Franchise Marketing, Merchandising, and Operations committees. • Drove merchandising initiatives that improved same-store comp growth by more than 7%.