Federal Territory of Kuala Lumpur, Malaysia
In my role as an Independent Consultant/Advisor, I specialise in guiding businesses through strategic and operational transformation by leveraging technology and managing change effectively. I help organisations to drive service and operational excellence and to achieve a sustainable competitive advantage in a rapidly evolving marketplace.
• Oversaw comprehensive operations including credit, payments, banking, treasury and AML functions for RHB Banking Group. • Led initiatives in customer experience and intelligence automation, enhancing service delivery across the organization. • Chaired key committees focused on audit, procurement, and digital technology, driving operational excellence and compliance.
• As the inaugural Chief Digital Officer at RHB Banking Group, I established the Group Digital Transformation Office. • Developed a comprehensive digital transformation strategy and roadmap, and delivered more than 10 key digital solutions • Led key initiatives that fostered an agile working culture, resulting in improved project delivery timelines. • Spearheaded the adoption of big data technologies, driving data-driven decision-making across the organization.
• Spearheaded the affluent and wealth management sectors, overseeing strategic, operational, and P&L responsibilities. • Launched the Premier Banking branding, enhancing customer engagement and market presence. • Introduced innovative offerings in card and payment, e-banking, and Auto Finance, driving revenue growth.
• Coordinated short and long-term strategies for retail, SME, and business banking across 7 key markets. • Directed CRM and analytics functions to enhance sales, marketing, and customer experience. • Oversaw strategic initiatives, ensuring alignment with the Division's goals and objectives. • Chaired the technology and innovation committee, fostering a culture of innovation.
• Spearheaded the strategic planning for retail financial services, driving a successful turnaround that doubled revenue and profit in four years. • Directed market research, segmentation strategy, and performance management, enhancing customer engagement through targeted marketing initiatives. • Managed P&L responsibilities for the segment business, ensuring sustainable growth and profitability.