Littleton, Colorado, United States
I am a product designer with over 15 years of experience building and enhancing digital products that help people navigate complex decisions in healthcare and business. For four years at Healthgrades, I led search and discovery experiences for 1.5 million monthly users. I learned to connect with my audiences and learn about their problems through UX research before exploring solutions. In this role, I led new design projects and complex redesigns for the Healthgrades product and was instrumental in supporting the UX design strategy that helped millions find quality healthcare online. I also formed an interest in directing my own research studies, leading nearly 50 UX studies. I also mentored several junior designers working on multiple products within the business' portfolio. For nearly 8 years at AmeriCorps, the federal government agency for national and public service, I served as a lead UX designer advocating for active and prospective AmeriCorps members. I led a small team of junior designers, marketing professionals, and developers to redesign the agency's entire public website, helping to simplify the member onboarding experience resulting in a significant increase in successful applicant submissions. I collaborated with stakeholders in many different branches of the agency and presented to the agency's leadership on our learnings, strategy, and progress through data and user feedback. Later on, I supported the AmeriCorps NCCC program to ramp up their digital recruitment tools. I redesigned the program's onboarding flow which resulted in a 10x increase in traffic y/y. This experience taught me the importance of understanding user needs and how effective design can drive engagement. Within the last year, I have gained curiosity for how AI tools can improve my workflow, supporting my ability to solve complex user and business problems, and how to better support other areas of the SDLC from project management to dev handoff. In the last six months I have infused Figma Make into my early design discovery process and I'm currently experimenting with AWS Kiro and Claude to help me better align with stakeholders and product requirements. I've also built AI into my UX research workflow where it helps me synthesize UX research learnings, which I then help me communicate problems to product leadership to help better inform strategies for solving complex problems. Feel free to visit my design portfolio at www.davidbsherman.com or connect with me via LinkedIn.
Currently serving in a senior role as the design lead for an enterprise B2B product focused on property management workflows and role management. Leveraging AI tools including Figma Make and an Internal GPT to broaden the scope of design’s role in managing projects and strengthening product solutions; sharing concepts and direction with stakeholders earlier to meet project deadlines.
Led end-to-end UX strategy and product design execution for Healthgrades’ care search and discovery experiences, improving how millions of users find quality healthcare online. Delivered major redesigns of core product areas including provider search results, hospital quality awards, and the global search interface. Initiated and led the overhaul of location-based specialty landing pages in partnership with the SEO team—resulting in a 25% increase in search traffic and a 20% lift in premium profile conversions, surpassing key business benchmarks. Developed strategic leadership and collaboration skills by managing a full-time designer, sharing constructive feedback and guidance, and acting as a mentor, delivering on-time, high-quality digital products, reducing change requests by nearly 50%. Mentored additional junior staff. Conducted nearly 50 research studies ranging from usability testing and surveys to generative and card-sorting sessions. Mentored junior designers and directly managed one designer through a successful client-facing initiative that earned strong stakeholder praise for the product team.
Collaborated with 10+ departments on a holistic redesign of the agency's robust public-facing website, resulting in more intuitive engagement opportunities throughout the product. Managed a team of four marketing, communication, and design professionals responsible for research, writing, and design. Simplified onboarding user flows for multiple programs, leading to a 75% boost in prospective AmeriCorps applicant traffic within one year and boosting user retention by analyzing unique consumer behaviors and simplifying the design of each user flow. Designed and launched a new onboarding experience for the AmeriCorps NCCC program, driving a 10x increase in section traffic through clearer communication and action-oriented design. Revamped the AmeriCorps NCCC program’s web presence through targeted strategic initiatives in the user experience, UX writing, and optimized SEO, nearly doubling site traffic year over year. Conducted an extensive heuristic analysis of the primary onboarding journey, uncovering a striking 70% failure rate, persuading leaders to invest in a complete onboarding overhaul. Uncovered pain points and roadblocks, analyzing product analytics and user behavior throughout the complex flow. Mentored several junior-level web, marketing, and design professionals providing leadership and guidance, helping these individuals build confidence, skill sets, and presentation skills.
Led end-to-end UX and UI design, visual design, product marketing, and front-end development within a fast-paced environment, managing multiple projects, meeting and exceeding client expectations for more than a dozen clients, utilizing digital design standards to ship polished user interfaces, driving user engagement and improving business outcomes. Established direct client trust and accountability, managing various design, development, and marketing projects through clear communication and strategic design thinking, for a 6-month design, marketing, front-end dev, and Drupal CMS management contract for an important business client. Translated client requirements, conducted client meetings and presentations, collaborated and brainstormed design direction, mobile specific design strategies, and planned data-driven, modern interfaces including wireframing, graphic design, and photo editing.
Managed all web design projects including meetings with customers and development of new websites and other web-related projects; assisted in business development; designs and writing for internal and external newsletters; produced all marketing materials, both digital and non-digital pieces.