United States
20+ years of senior marketing leadership across agencies, global brands, and founder-led companies. My career was built at the highest levels of brand marketing — Publicis, Blue Cross Blue Shield, P&G, Heineken, NYU, AstraZeneca, and Tile among others — developing the kind of full-spectrum marketing fluency that most executives spend a career trying to acquire. As President of Large Media, I scaled a performance-driven agency to $3.5M in revenue in 2 years, later secured several landmark seven-figure client wins against the world's largest agencies, and delivered $350M+ in e-commerce and crowdfunding revenue across a diverse client portfolio including hardware, SaaS and IoT. That work earned recognition from PRovoke Media as an Innovator of the Year, multiple speaking engagements at SXSW and keynote the Eli Lilly Global Marketing Conference. Eight years ago, I made a deliberate transition from agency leadership to Fractional CMO practice — not out of necessity, but out of conviction. The most consequential marketing work happens when someone owns the strategy completely: aligning internal teams, managing agency partners, and building an integrated system around a single organizing idea. That level of ownership isn't possible from the outside. It requires occupying the seat. Today, through Large Media, I serve as an embedded Fractional CMO for founder-led companies in high-margin industries who need senior marketing leadership without the overhead of a full-time executive hire. The results have included consistently tripling company revenue within sixty days, establishing brands in national media for the first time, and transforming marketing from a cost center into a primary growth driver. If your marketing function doesn't reflect the ambition of your business, I'd welcome the conversation. largemedia.com · [email protected]
I spent seven years building Large Media into a multi-million dollar agency — beating the world's largest agencies on seven figure pitches, winning PRovoke's Innovator of the Year for running a fully remote model before remote was a thing, and driving $350M+ in e-commerce and crowdfunding revenue for brands like Tile, AstraZeneca, and North American Bancard. Then I walked away from it. Not because it failed. Because I could see where it was going — and where the real leverage was. Agencies, at their core, are built to execute someone else's strategy. The ones who win long-term are the ones who own the strategy entirely. I'd spent years watching founders hand their marketing seat to people who didn't sit in it — agencies running plays, consultants giving advice, fractionals managing tactics. Nobody was actually owning the outcome. So I stopped running an agency and started running marketing functions. As a Fractional CMO, I've embedded inside founder-led companies and done what most agencies never could — aligned the teams, the vendors, the message, and the strategy around a single idea worth executing. Then built the machine that delivers it. The results speak for themselves. Revenue doubled in six months. Brands that had never considered national media became fixtures in it. Companies that were spending without a strategy started growing because of one. I'm not a consultant. I'm not an advisor. I sit in the marketing seat, I own the outcomes, and I bring the kind of big-brand thinking that most growing companies have never had access to. That's what I do at Large Media today. If your marketing function doesn't match the ambition of your business — let's talk. [email protected] largemedia.com
As President at Large Media, I built and scaled a team of premier remote and local talent to provide world class marketing services to clients globally. Our focus on details and local delivery ensured exceptional results for companies in diverse industries from pharmaceutical to cannabis to CPGs and B2B and SaaS. I led initiatives in Omnichannel Marketing, Brand building, Word of Mouth Marketing, Social Media Training and Search Engine Optimization, driving client success and brand growth.
• Led senior consultancy at Large Media, specializing in Word of Mouth Marketing, Omnichannel Marketing, Digital Strategy, Social Media Training, Marketing Campaign Creation and Management. • Developed and implemented innovative marketing strategies for clients in various industries, resulting in increased brand visibility, engagement and sales. • Analyze market trends and optimize marketing campaigns for maximum impact.
Programa de Asistencia Técnica for Bravo Family Foundation 2nd Cohort companies on digital advertising, email marketing, social media strategy, content and advertising, search engine optimization, website optimization, crowdfunding and investor visibility.
• Joined Stealth Consulting as a Fractional CMO and quickly advanced to CMO within 90 days. • Drove triple-digit month-over-month revenue gains for clients through strategic marketing initiatives. • Enhanced agency revenue by securing new business wins and improving client and staff retention.
As a Board member my roles is to advise, drive and grow membership, participation and interest in the Word of Mouth Marketing Assocation. I am currently serving on the Finance Committee, am an observer on the Executive Committee and am a strategic partner to the Association to help guide its marketing efforts in 2011.