United Kingdom
A seasoned business leader with extensive experience in go-to-market strategy , currently working with Pecan AI. Specialising in AI demand forecasting and contributing to the development of innovative solutions like DemandForecast.ai to enhance forecast accuracy and drive adoption in retail, CPG, Pharma, and most other industries. With a collaborative and strategic approach, I support businesses in leveraging cutting-edge AI technologies to address complex supply chain challenges. Passionate about fostering trust through "explainable" AI and delivering tailored, domain-specific solutions that meet the unique needs of global clients. Previously part of two start-up exits - one to Cable and Wireless and one to Nokia.
DemandForecast.ai, from Pecan.ai, is an "ecosystem disrupting" AI solution designed specifically for Supply Chain demand planners and owners of demand forecasts. It delivers: ✅ Enhanced forecast accuracy leveraging the latest Agentic AI technology. ✅ Domain-specific models for Retail, CPG, Pharma, Financial services and Manufacturing. ✅ Radical Explainability to build planner trust and drive adoption. ✅ Multi-level forecasting (SKU, region, category, etc.) ✅ Fast, guided deployment with minimal configuration. DemandForecast.ai is a specialised demand forecasting solution — built and managed specifically for your company.
Go-to-Market and Sales consulting for high growth AI companies. www.ai-gotomarket.com
Extended career break travelling to coincide with partner leaving the Royal Airforce after 20 years Military service.
I was responsible for "go to market" and the revenue growth of Samba TV's business outside of the USA. This covers not only our advertising teams selling CTV into brands and agencies but also our data partnership clients such as The Trade Desk, Yahoo, Innovid and MIQ. I managed sales, marketing, account management and ad trafficking to ensure top line growth and customer retention. Samba TV is a San Francisco-based data and analytics company focused on a next-generation television experience that helps viewers discover content, and enables advertisers to plan, reach and measure TV audiences more effectively. Samba's solutions are powered by the world's most comprehensive and diverse real-time viewership dataset across broadcast, cable, OTT, and digital media. Through software embedded in smart TVs, augmented by set-top boxes and mapped to connected digital devices, Samba TV informs media strategy with the analysis of TV viewership, amplifies brand messaging with cross-screen campaigns, and quantifies performance by holistically measuring reach, frequency and conversion across TV and digital platforms.
I ran all aspects of Samba TV in EMEA
I ran the EMEA business during a huge time of change. I joined when we were a mobile marketing agency, then we transformed into a adtech business via the Turn acquisition and then finally moved into the advanced TV space with the acquisition of Videology. I ran the direct sales teams, the channel teams and the data partnership ecosystem within the Turn DSP. Amobee offers an industry-leading digital advertising platform for advertisers, publishers and operators to achieve unparalleled results. Uniquely, we have the deep expertise and technology to provide a comprehensive suite of solutions for key stakeholders. Advertisers need [a•mo•bee] ’s platform to create the most captivating campaigns and buy the best inventory that reaches the right consumers at the right time.