Raleigh-Durham-Chapel Hill Area
Led retention-focused product feature development for 15M members, lifecycle marketing, in-product cross-sell and machine learning recommendation engine development.
Developed product, data and customer acquisition partnerships for financial wellness and credit monitoring membership business with 20M members
Strategy & Operations lead for core Advertising businesses and newly acquired CRM business
Led Partnerships & Business Development, Partner Marketing and Financial Institution Partnerships
Oversaw Strategy & Operations, Core Operations, Business Intelligence, Legal & Compliance, and People Operations